Choice at the decision point
Offer routes where a linear video would have to generalise and lose half the audience.
Letting people choose and create their own adventure is nothing new— even Netflix entered the live-action interactive programming space with their series Black Mirror: Bandersnatch, an interactive “choose your own story” film. This type of technology allows video content to become more interactive and engages the audience like never before.
Use branching to show each viewer content that matches an answer or choice. It can route marketing, sales, and training audiences through different versions of one video.
The viewer is able to take control of the video’s narrative by choosing between different actions that determine where the video is headed. As a result, viewers watch only the content they find interesting or relevant, which in turn leads to increased completion rates and customer satisfaction.
Video branching uses interactive technology to provide viewers with personalized videos based on their interests and needs, as well as create an immersive and engaging experience for each viewer.
Learn more about how to add branching to your videos with Mindstamp’s interactive video platform.
Add branches to an existing video so viewers can choose the content and route that applies to them.