Choice at the decision point
Offer routes where a linear video would have to generalise and lose half the audience.
Move through the video
Video branching viewers steer.
Offer choices in the video and jump to a different scene, clip, or video based on what each viewer selects.
What it does
One recording, many routes through it
Branching shows each viewer the section that matches their choice or answer.
Show the consequence
Send a wrong answer to the result of that choice, or to a short explanation.
Paths are reported
See which branch each viewer took, so the structure earns its complexity or gets cut.
In practice
What branching is for
Scenario training, self-selected demos, and troubleshooting.
- Safety scenarios where a decision has a real consequence
- Product tours the buyer steers by use case
- Support walkthroughs that fork on the error message
What gets measured
Every use of it is reported
- Reported per viewer
- Each use of this interaction is recorded for the identified viewer.
- Placed to the second
- Attached to the timecode it sits on, so results map to the moment that produced them.
- On video you already have
- The interaction sits on the existing file. The source video stays unchanged.
Related
What teams add next
These combine on one timeline. Most videos use three or four together.
Change time
Send viewers to any timecode from a button, hotspot, or answer. Move forward to skip or back to review.
Explore →Playlists
Chain videos into an ordered playlist so a multi-part program runs as one experience with one report.
Explore →Searching
Let viewers search inside the video and jump straight to the point where the answer is.
Explore →Video clips
Define clips inside an existing recording and reuse the parts you need without going back to an editor.
Explore →Branding
Control colors, logo, and player styling so the interactive experience matches your product.
Explore →Calendar embedding
Open a Calendly or HubSpot calendar as an interaction, so the meeting is taken at the moment the buyer decides.
Explore →Questions
What teams ask about video branching
Can I branch to a completely different video?
Yes. Branches can jump within the video, to another video, or to a playlist.
How complex can a branch tree get?
It can have as many paths as you need. The path report shows which routes viewers use most.
Try it on one video
Give one video two endings
Add a single choice and see how the audience splits.