Conditional logic follows an if/then pattern that allows you, the creator, to determine how interactions behave for different viewers. By using conditional logic with your variables, you can ask viewers tailored questions, have them view specific content, show them a certain interaction, and many more.
Learn about some of the top uses of interactive video buttons below or scroll down to see all of the capabilities a button enables on Mindstamp.
Through Mindstamp’s interactive features, you can capture viewer data to be used later in your video. For example, if you are interested in pre-qualifying leads for a new property that is on the market you could add questions throughout the video to get specific information about your viewer. Then, depending on the answers to your questions, you can use conditional logic to show a “more information” or a “contact us” button for those viewers who know would be a good fit to pursue.
By tracking correctness of your questions in a variable, you can then use that variable to engage your audience further. For example, if you have a question in your video that asks the viewer for their age, you can then use conditional logic to show the viewer a different experience based on their age group. This is a powerful way to specifically target your audience with an interactive experience that will reach them in a meaningful way.
By tracking your audience’s knowledge and understanding of your material, you can use conditional logic to drive viewers to specific chapters or other videos entirely. For example, education is one of the most popular use cases for Mindstamp. In order to teach students in an effective and efficient way, it is important to present material that is relevant. By asking questions at the beginning of a video, you can gather a student's understanding of the material.
Using conditional logic, you can track how they perform and deliver relevant content. If they perform well then they should move on to the next video. However, if their understanding was not up to standard, then maybe they need to rewatch the last video. Conditional logic can be used to drive understanding and make your videos a memorable experience.
