Interactive video platform
Turn video into action
Make any video interactive with questions, branching, and calls to action — then see what every viewer watches, understands, and does.
14-day free trial · No credit card required
Answer a question, choose a path, and click a call to action in this live Mindstamp video.
Bring your videos to life
Engage
Ask viewers to click, answer, choose, or submit information while they watch.
Ask questions and collect responses
Add buttons and clickable hotspots
Collect forms and other submissions
Guide
Show different content based on each viewer’s answers, clicks, or known data.
Personalize text, buttons, and recommendations
Branch to a different part of the video
Send viewers to a specific video or page
Measure
See what each viewer watched, clicked, answered, and completed.
Review answers and clicks
Track completion and paths by viewer
Export viewer-level results
For training, marketing, sales, and education
See how questions, branching, calls to action, and viewer reports work for each audience.
Training
Make your training interactive
Ask questions while learners watch, give feedback after each answer, and see results by learner.
- Questions inside the video: use multiple choice, free response, audio, video, or drawing
- Feedback after each answer: show the correct response or an explanation immediately
- Review paths after missed answers: send learners back to the relevant section
- Learner reports and LMS export: send completion and score data through SCORM
Marketing
Make marketing videos people can act on
Let viewers choose what interests them, explore products, submit information, and click the next step without leaving the video.
- Lead capture inside the video: collect names, email addresses, and form responses
- Viewer-selected paths: show different content based on each choice or answer
- Buttons and product links: open pricing, booking, checkout, or another page
- Viewer-level activity: see where viewers click, respond, continue, or leave
Sales
Know what prospects care about
See what they watched, chose, revisited, and clicked before you follow up.
- Questions inside the video: ask what a prospect needs or wants to see
- Viewer-selected demo paths: show the product sections each prospect chooses
- Personalized text and buttons: show the prospect’s name, company, or next step
- Viewer activity in your CRM: send answers, clicks, and watch data to the contact record
Education
Turn watching into active learning
Ask questions while students watch, give feedback in the moment, let them explore different paths, and review each response.
- Questions inside the lesson: place graded or ungraded checks at exact timecodes
- Feedback in the moment: show an explanation after each answer
- Different learning paths: send a student to review or the next concept
- Student reports and LMS export: review answers and send scores to your LMS
Interactive video examples
See what you can build with Mindstamp.
Video branching
Send viewers to different parts of the video based on what they choose.
Video quiz
Check understanding with in-video questions, instant feedback, and a recorded answer for every viewer.
Lead capture
Collect a viewer’s name and email without sending them to a separate form.
Calendar booking
Let viewers open a HubSpot or Calendly calendar inside the video.
Product quiz
Ask about viewer preferences, recommend a matching product, and link to checkout or a Shopify cart.
Safety training
Use branching, hotspots, and file downloads to teach a hydrogen leak procedure.
Wall of love
25,000+ teams use Mindstamp.
Here’s what they say.
“We've recently switched to Mindstamp from another platform and couldn't be happier! The editing process for adding interactive button and hotspots is simple and intuitive.”
“My goal was to create a video presentation with a Q&A section that allows viewers to click on which option they want, and when they click it jumps to a different section of the video. Mindstamp was the ONLY service I could find that could do this for a 30+ minute video without costing a fortune.”
“We use Mindstamp to supplement one of our training programs, and it provides great value to our colleagues who participate! From an administrative perspective, it's easy to set up and deliver high-quality content.”
“It's fantastic software, intuitive at the user interface level, extremely easy to use, has many customizable options and everything in the platform works flawlessly.”
“The support has been incredible and the platform itself is simply the best we've used. You really have the ability to customize things the way you envision them and the software has been reliable and effortless.”
“An excellent and enjoyable experience so far. Excellent feedback received from our national and international cohort of users.”
Questions, buttons, branching, and more
Add them directly inside the video.
Assess
Questions
Ask multiple-choice, free-response, rating, audio, video, and drawing questions inside the video.
Link
Buttons
Add clickable buttons for links, downloads, navigation, and calls to action.
Click
Hotspots
Make any area of the video clickable to reveal information, open a link, or trigger another action.
Capture
Lead capture
Collect names, email addresses, and form responses inside the video.
Navigate
Branching
Send viewers to different parts of the video based on what they choose.
Adapt
Personalization
Show different text, buttons, recommendations, or content based on what you know about the viewer.
Control
Conditional logic
Control what happens next based on viewer answers and actions.
Answer
Genie AI
Let viewers ask questions about the video and get answers from an AI assistant.
Connect your video, CRM, and analytics tools
Import video from supported platforms and send results to your CRM, analytics tools, or API.
Video in
Vimeo
YouTube
Wistia
Synthesia
+ HeyGen, Kaltura, Amazon S3, JW Player
Data out
HubSpot
Salesforce
Zapier
Google Analytics
+ Meta, Constant Contact, Webhooks, REST API
The report
See what each viewer actually did
Video analytics usually stop at views and watch time. Mindstamp shows what each viewer watched, clicked, answered, and completed.
Standard video analytics
1,214 plays
58% average watch time. You know how the video performed overall, but not what individual viewers did.
Mindstamp viewer report1,214 viewers
- M. Rivera
- Watched 100% · answered 3 of 3 · clicked Book a Demo at 2:41
- T. Cole
- Rewatched pricing twice · submitted an email · routed to sales
- J. Park
- Stopped at 4:12 · last interaction recorded before leaving
+ 1,211 more viewers
FAQ
Questions before you start?
How existing videos, viewer access, data, and integrations work.
Do I need to re-edit my videos?
No. Interactions are layered on top of the video you already have. The original file is never touched or re-encoded.
Can Mindstamp work with the videos we already have?
Yes. Bring in existing videos from your current library or hosting workflow, then layer interactive elements on top. You do not need to recreate your content from scratch.
Do viewers need a Mindstamp account to watch?
No. Viewers can open an interactive video from a shared link or embedded page without creating a Mindstamp account.
What kinds of interactive videos can we create?
Teams use Mindstamp for training, product education, sales follow-up, marketing campaigns, onboarding, quizzes, lead capture, and choose-your-own-path video experiences.
Can we capture leads and viewer responses?
Yes. You can collect contact details, answers, clicks, choices, and completion data inside the video, then send the data to your other tools.
Does Mindstamp connect with our existing tools?
Connect Mindstamp to your video sources, marketing tools, CRM, calendars, forms, and data workflows.
How quickly can we launch an interactive video?
Start with an existing video, add a few interactions, and publish. You can add branching, personalization, and reporting later.
Where does the data go?
Into the per-view report, CSV exports, the REST API, or straight to your CRM and automation tools through our integrations.
Want to see how Mindstamp would work with your videos?
Try it now
See it on your own video
Start with a video you already have. Add questions, buttons, or branching, then see what each viewer clicks, answers, and completes.