Pen, circle, and text
Draw freehand, add circles, and type labels in the color you pick. Move or resize each mark before you save.
Direct attention
Draw on your video.
Circle a detail, mark it freehand, or add a text label. The video pauses on that frame with your drawing on top, so viewers look where you point.
What it does
Stop saying “over here on the left”
Directing attention with words is slow and unreliable. A circle on the frame shows the spot at once.
Source stays unchanged
Annotations sit on top of the existing file, so the source file stays unchanged.
Holds the frame
The video pauses while the drawing shows, for 5 to 60 seconds or until the viewer clicks, then plays on.
In practice
What to draw on
Busy interfaces, complex equipment, and detailed visuals.
- Software walkthroughs with a dense screen
- Safety training identifying a hazard in a real photograph
- Technique analysis in sport or performance coaching
What gets reported
Every viewer is reported
Every interaction on the timeline is recorded against the viewer who used it.
Standard video analytics
412 plays
A play count does not tell you who watched, or what they did at this moment in the video.
Viewer report · Drawings412 viewers
- R. Alvarez
- Watched 100% · answered 3 of 3 questions
- J. Lee
- Watched 71% · clicked View pricing at 2:10
- M. Okafor
- Stopped at 1:24
+ 409 more viewers
Related
What teams add next
These combine on one timeline. Most videos use three or four together.
Comments
Viewers add a comment at any moment in the video. Mindstamp saves each comment with its timecode in that viewer’s report.
Images
Overlay diagrams, product shots, charts, or logos on the timeline. Make them clickable when needed.
Buttons
Add clickable buttons that open links, jump the timeline, capture a lead, or start a branch at any moment you choose.
Call to action
Place a clear call to action at the moment the video gives the viewer a reason to act.
Chapters
Break a recording into named, searchable chapters so viewers can see the structure and jump straight to a section.
Conditional logic
Show, hide, and reroute interactions based on what the viewer answered, clicked, or brought with them from your data.
Questions
What teams ask about drawings
Is this the same as a drawing question?
No. This is you annotating the video; a drawing question is the viewer drawing their own answer.
Can viewers click a drawing?
A click closes the drawing and plays the video. To make part of the frame open a link or start a branch, add a hotspot over it.
Try it on one video
Annotate one walkthrough
Circle a hard-to-find control and measure the change in support questions.