Viewer choices stay hidden
Aggregate watch time does not show which viewer chose a product, opened pricing, or answered a question.
Interactive video for marketing
Make marketing videos people can act on
Let viewers choose what interests them, answer questions, explore products, submit their information, and click the next step without leaving the video.
What views miss
A view count does not show what each viewer chose
Standard video analytics show plays and watch time. They do not show individual choices, answers, or clicks.
Forms sit outside the video
A viewer must leave the player before they can submit an email address or request more information.
Video data stops at the player
The play is stored in video analytics while later form submissions and clicks are stored in other tools.
Inside the video
Add choices, forms, and calls to action
Show different content, collect information, and record each answer or click.
Choice
Let viewers choose what interests them
Ask what a viewer wants to see and show the product, topic, or path they select.
- Ask about preferences, use cases, or product needs
- Show different content based on each answer or click
- Recommend a product and link to its page or checkout
Capture
Collect contact information while they watch
Place a form at any timecode and keep the viewer in the video while they submit it.
- Collect an email address or use a longer form
- Gate the rest of the video or make the form optional
- Send form responses to HubSpot, Salesforce, Zapier, or a webhook
Next step
Add the next step inside the video
Place a link, download, booking calendar, or checkout action at the relevant point in the video.
- Add buttons for pricing, a product page, booking, or checkout
- Use hotspots to make a product or area of the video clickable
- See the timecode, label, and viewer for every click
The report
See what each viewer is interested in
Views tell you how many people watched. Mindstamp shows what they chose, clicked, answered, and acted on.
Standard video analytics
12,400 plays
Views and average watch time show reach. They do not tell you what individual viewers were interested in.
Mindstamp viewer report12,400 viewers
- S. Kim
- Completed the product quiz · matched to a product · clicked Shop
- J. Baker
- Watched to the end · submitted an email for the launch list
- Pricing interest
- 1,840 viewers selected pricing as their next step
+ 12,398 more viewers
Customer example
A product quiz that ends in a cart
A skincare brand asks viewers about their skin type inside the video, recommends the matching product from the answers, and links straight to checkout.
Marketing use case directory
Interactive marketing video use cases
Explore product tours, lead capture, shopping, landing pages, interaction tests, and webinar paths.
Product tours
Let prospects pick the features they care about and skip the ones they do not.
Explore →Lead capture
Place forms in the video and send each submission to your CRM.
Explore →Shoppable video
Tag products in the frame and move viewers from the video to the cart.
Explore →Landing page video
Ask a question, collect an email, or open the next page from the video.
Explore →A/B testing
Compare CTA wording, placement, and timing against real interaction data.
Explore →Webinar repurposing
Divide a long recording into chapters and let viewers choose the topics they want.
Explore →Marketing FAQ
Questions about interactive marketing video
How forms, CRM data, existing campaign videos, and calls to action work.
Does captured data reach our CRM?
Yes. Contacts, answers, and interaction events pass to HubSpot, Salesforce, Zapier, or a webhook, so the lead arrives with its context attached.
Will gating the video cost us views?
It can, which is why the gate is placed rather than fixed. Put it after the value is delivered, or ask for the email as an optional interaction instead.
Can we use the campaign videos we have already made?
Yes. Interactions are added on top of the existing file, including video already hosted on YouTube, Vimeo, Wistia, or your own player.
How do we know which CTA worked?
Every click, answer, and form submit is reported against the interaction and the timecode it sat on, so you compare placements rather than guessing.
Does this only work for product demos?
No. The same interactions run on webinars, ads, landing page video, customer stories, and launch content.
Start with one asset
Add lead capture to one campaign video
Start with an existing campaign video, place a form or call to action in it, and review each submission and click.