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CRM integration

Sync interactive video views and answers to HubSpot

Connect HubSpot once with OAuth on the Mindstamp Pro plan or higher, then turn on what each video sends. When a view ends, Mindstamp creates or updates the contact by the viewer’s email and adds the view, plus the answers and clicks you pick, to the contact timeline.

Sent after each view ends, matched by email. Facts checked October 12, 2026.

4.9/5Capterra
A Mindstamp intent qualifier example. In a video like this one, each button can write a HubSpot Value to the contact, once the viewer gives an email.

What reaches HubSpot

What each video view sends to HubSpot

DataWhen Mindstamp sends itWhere it shows in HubSpotPlan
ContactAfter the view ends, with Send Views, Add/Remove from Lists, or a property mapping on.A contact found or created by email, with first name, last name, and phone. A viewer variable named like a property’s internal name fills that property.Pro and higher
View eventOnce for each completed view, with Send Views on.A timeline event with the video title, start and finish times, percent watched, participation and correctness scores, and interaction count.Pro and higher
Answer and click eventsAfter the view ends, for the interactions you select.Timeline events. An answer event holds the question, choices, answer, and correct answer. A click event holds the label, what was clicked, and the click action.Pro and higher
Properties and listsAfter the view ends, for mapped interactions and chosen lists.The answer, or a button’s fixed HubSpot Value, in the property you pick. The contact joins or leaves the static lists you pick.Pro and higher

Set it up

Connect HubSpot once, then choose what each video sends

HubSpot and Mindstamp

How Mindstamp differs from HubSpot video

Built into HubSpot

HubSpot video

  • Video hosted in HubSpot shows its metrics on contact timelines and in custom reports. Videos embedded from other hosts get no HubSpot analytics.
  • It can show a form or CTA before or after the video plays.
  • We found no in-video questions or branching in HubSpot’s video documents.

Added by Mindstamp

What Mindstamp adds

  • Questions and branching inside the video, with each chosen answer on the contact timeline.
  • Percent watched, plus participation and correctness scores, for each view on the contact timeline.
  • An answer or a button’s HubSpot Value in a contact property, and static list changes after the view ends.

Limits

Check these before you rely on the data

Needs the viewer’s email
With Send Views on, each anonymous view fails with MISSING_EMAIL in the “Some HubSpot data did not sync” banner. Turn on lead capture before you turn on HubSpot.
Sent after the view ends
HubSpot gets nothing during playback. If HubSpot is busy, Mindstamp tries again over a few hours, so allow for delay in any follow-up.
Workflows need HubSpot Professional or Enterprise
Mindstamp timeline events can start a workflow only on those tiers, and only for events after the workflow is on. On Free or Starter, map answers to properties and lists.
Free HubSpot shows 30 days of timeline
HubSpot says Free accounts show only activities from the last 30 days on the activity timeline. Map key answers to contact properties so they stay on the record.

Questions

HubSpot interactive video FAQ

Connect it

Send your first viewer to HubSpot

Start a trial, connect HubSpot, and play one test view with your own email.