Unprompted answers
Open text gives the viewer room to explain what they know or want.
Ask a question
Free-response questions, in their words.
Ask an open question inside the video and collect typed answers against each viewer, no form page required.
What it does
The answers a multiple choice cannot get
Some things are only worth asking if the person has to put them in their own words.
Attached to the person
Each answer is stored against the viewer and can be exported with their other responses.
Placed at the moment
Ask while the relevant context is on screen.
In practice
When to ask an open question
Discovery, reflection, and anything where the wording itself is the signal.
- Discovery questions in a sales video, written back to the CRM
- Reflection prompts in leadership and DEI training
- Open feedback at the end of a customer education module
What gets measured
Every use of it is reported
- Reported per viewer
- Each use of this interaction is recorded for the identified viewer.
- Placed to the second
- Attached to the timecode it sits on, so results map to the moment that produced them.
- On video you already have
- The interaction sits on the existing file. The source video stays unchanged.
Related
What teams add next
These combine on one timeline. Most videos use three or four together.
Choose-all questions
Let viewers select each option that applies, then score the full response set.
Explore →Correct answers
Set the correct response on any question so Mindstamp scores it automatically and reports who passed.
Explore →Date questions
Collect a real date from the viewer inside the video, in a format that stays usable downstream.
Explore →Drawing response
Ask viewers to circle, mark, or annotate directly on the frame, and keep the drawing as their submitted answer.
Explore →Dropdown questions
Give viewers a dropdown when there are too many options to show as buttons, and keep the frame clean.
Explore →Likert scale questions
Run proper Likert items inside the video so attitude and confidence surveys sit where the material is.
Explore →Questions
What teams ask about free response questions
Can free responses be scored?
They are collected and exportable per viewer. Use a scored question type where an automatic pass or fail is required.
Do viewers need an account to answer?
No. Answers are captured through a link or embed without provisioning anyone.
Try it on one video
Ask one open question
Put it where the video makes its main point and read what comes back.