The Future of eCommerce in Shoppable Videos

Thursday, April 14, 2022

Shoppable videos are interactive videos that replicate the experience of visiting an eCommerce website, allowing consumers to learn product details or even purchase items directly from the video itself. By adding interactive elements like clickable buttons and hotspots to your existing product videos you can route the viewer to a landing page to learn more about the product or add the items directly to their virtual cart. It is an integrated and frictionless shopping experience that plays directly to the strengths of the modern digital landscape and the average viewer’s lifestyle. Essentially, shoppable videos are opening a new door of possibilities to help you rise above your competition. 

Why shoppable videos are the future of eCommerce

With Mindstamp's interactive video platform, you can take your eCommerce videos to the next level by creating interactive shoppable using interactive tools like buttons, questions, and hotspots to increase engagement, and drive action.

Let’s take a look at the different benefits and capabilities of interactive shoppable videos for eCommerce businesses and shoppers.

Benefits of shoppable video for eCommerce Businesses

1. Create content your consumers expect

With the ever-changing eCommerce landscape, you have to meet your customers where they are: online. In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses. With Mindstamp’s interactive video platform you’re able to not only meet your consumers’ expectations by creating video content they want to see, but exceed them by creating engaging interactive content that set your brand apart from the competition.

2. Decreases the buyer's “friction” to purchase 

Friction in the shopping experience is the amount of effort the individual must put in to make a purchase. In the past, when a viewer wanted to purchase a product promoted in a video they would have to find the description, follow a link, track down the item, add it to the cart, and finally check out. With each step, the likelihood of the viewer to purchase falls significantly. However, with shoppable videos, making a purchase can be as simple as two clicks, which increases the viewer’s likelihood to purchase. 

With Mindstamp, you’re able to add interactive buttons, hotspots, and product images that when clicked will display information about the product directly within the video, or can even link viewers directly to the product page where they can easily buy the product described— creating a seamless user experience, and higher likelihood to purchase.

3. Collect information and integrate it with your CRM for future targeting

WIth Mindstamp, you can easily gather valuable video insights collected from within your video, like what products your viewers clicked on, including other interactions your viewer engaged with. You can then access this information via Mindstamp’s report feature and can even sync the data collected with your CRM integrations to utilize for future campaigns — giving you the advantage to create truly personalized content and product promotions your customers want to see.

Benefits of shoppable video for online shoppers

1. Immediate results

From the shopper’s perspective, users want immediate results from a simple process. 74% of consumers are at least somewhat likely to buy based on experiences alone, and $98B/year is left on the table by companies who fail to provide “simple” experiences to their consumers. The solution is interactive shoppable videos; your eCommerce business can provide a simple process with immediate next steps by using interactive features to provide product information and the ability to purchase a product directly from within the video. 

2. Create a personalized experience

80% of customers are more likely to purchase a product or service from a brand that provides personalized experiences, and 72% of consumers in 2019 only engage with marketing messages that are customized to their specific interests. This confirms the future of eCommerce is personalizing the experience with shoppable video to maximize viewer engagement. Mindstamp’s interactive video platform offers a variety of personalization capabilities, from using text-based personalization to address the viewer’s name and interests throughout the video, to branching that allows the viewer to decide the direction of their viewing experience.

Key Takeaways

The future of eCommerce is shoppable videos! Interactive shoppable videos not only can help your eCommerce videos sell more products by reducing the steps to purchase, but also can create a great experience for your customers that is not only engaging but personalized for their interests. Your content ideas have to meet your customers where they are, and statistically, shoppable videos match demand more than any other platform currently available!

Create Interactive Shoppable Videos with Mindstamp

Mindstamp makes it easy to turn any product video into interactive shoppable videos using its variety of interactive features to engage your audience and drive action.

To learn more about Mindstamp’s capabilities, schedule a free demo or sign up for our free trial to start harnessing the power of interactive video today.

In today’s age, keeping the attention of your audience is an uphill battle, and the technologies the frontrunners use are always updating. It’s no secret that the norms of digital marketing are updating fast, but the key is integrating digital strategies that keep your company in the race. In recent years, video content has been enough to keep the attention of your viewers, but with technology’s rapid advancements, the future of eCommerce is interactive shoppable video. 

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