Brett Lindenberg
Update, October 2026: We published this roundup in October 2022, and it lists 16 features we added in the six months before that. Fifteen are still in Mindstamp, some under new names. The Dropoff Report is now the Viewer retention graph on each video's Reporting page, and Conversion Tracking + Goals is no longer available. The table at the end shows where to find each one in the app today. For later releases, see the changelog; the features page lists every interaction we offer now.
In case you missed it: we've been enhancing the Mindstamp platform at a rapid pace! Here's a small recap of some of the more notable features we've added in the past six months.
Precision timing
Place interactions with 1/10th of a second precision, compared to a full second previously.
Trackable hotspots
Create a moving "sticky" hotspot that tracks an object or place in the video.
Auto exports
Create custom data exports that automatically run on a chosen basis.
Access lists
Grant a pre-defined audience access to your videos via a CSV list of email and an optional passcode.
Gradients and animations
Use beautiful gradient colors throughout your video and animate on-screen interactions to grab viewer attention.
Dropoff report
See where viewers stop watching your content. This report is now the Viewer retention graph on each video's Reporting page. It marks each interaction on the timeline, and you can export the curve as a CSV file, but it no longer lists missed interactions. No current report lists them. The closest measure is Participation in each view's report, which shows that viewer's answers as a share of the questions in the video.
Branching visualization
See a "birds eye view" of your interactive video branching experience.
Custom lead capture fields
Add custom fields to viewer info capture which are stored on the viewer record and available in the API and data exports.
Bulk edit
Quickly update granular settings across multiple videos at once.
Precise location
Allow users to grant access to their precise location for inclusion in reporting.
Question rewind + hint
Provide a hint for viewers when answering a question, and allow rewinding to a specific time that is relevant to the question content.
Require click to continue
Force a viewer to click an interaction before proceeding past it in the video.
Post-click state
Make interactions disabled or hidden after being clicked to create the perfect experience.
Polls
Allow viewers to see the summarized results of other viewers after answering a question.
Conversion tracking + goals
Define a goal and get a JavaScript snippet that tracks conversion events on your website, such as booking a call or buying a product.
Update: goals and the conversion snippet are no longer part of Mindstamp. To connect a view to a conversion on your own site today, listen for the embedded player's JavaScript events (on supported plans), or send progress events to Google Analytics 4 and track the conversion there.
Zapier Zap
Use Zapier to send your Mindstamp View, Interaction, and Lead data to thousands of other software applications.
Where to find these features today
| 2022 feature | Where it is now |
|---|---|
| Precision timing | Show and hide times take tenths of a second in an interaction's Timing settings and in the timeline strip under the video. |
| Trackable hotspots | Open a hotspot's Styling settings and select Track motion under Tracking. The hotspot must stay on screen for at least 3 seconds without pausing the video, and tracking does not work on YouTube videos. |
| Auto exports | Recurring exports run daily, on weekdays, weekly, twice a month, or monthly, and arrive by email or webhook, on supported plans. |
| Access lists | Organization > Access Lists, or New Access List in a video's privacy setting. Each person gets an email, a name, and an optional passcode. See password and access list protection. |
| Gradients and animations | Background and hotspot colors accept gradients. The Transition and Animation rows under Styling set how a button appears and moves. |
| Dropoff report | The Viewer retention graph on each video's Reporting page. See reporting. |
| Branching visualization | Open More in the video menu and choose See branching for a map of video-to-video paths. See branching help. |
| Custom lead capture fields | In Lead capture, select + Custom field to add a text, number, date, checkbox, or dropdown field. See lead capture help. |
| Bulk edit | Organization > Bulk Edit changes settings across many videos. |
| Precise location | The Collect precise viewer location setting, on supported plans. The viewer's browser asks for permission first. |
| Question rewind + hint | Allow Rewinding and Provide Hint in the question editor. See question help. |
| Require click to continue | In the interaction's Timing settings, set Pause to At hide time (Require Click). |
| Post-click state | Four options: No Change, Hidden, Disabled, and Change Colors. |
| Polls | The Display Poll question type takes up to 5 answers, then shows a chart of how all viewers answered. |
| Conversion tracking + goals | No longer available. |
| Zapier Zap | The Mindstamp app in Zapier has three triggers: New View, New Lead, and New Interaction. See how to connect Zapier. |
For what came later, read our 2024 feature roundup and the September 2026 update on Cards and hotspot effects, which adds seven attention effects to the hotspots described above.
