Brett LindenbergUpdate, October 2026: Mindstamp's HubSpot integration, on Pro and higher plans, creates or updates a HubSpot contact by email for each identified viewer. It adds the view, plus the questions and clicks you select, to that contact's timeline, writes answers into the contact properties you map, and adds the contact to or removes it from HubSpot lists. Mindstamp sends this after the viewing session ends, so allow a short delay before you look for it in HubSpot. The HubSpot integration page shows how it works today, and we have corrected the claims and statistics below. In the 33-second simulation below, pick a service priority to see the value that choice could write to a CRM property.
Video marketing, and specifically interactive video marketing, has taken over the digital space. Wyzowl's 2026 video marketing survey of 266 marketers and consumers, run in late 2025, found that 91% of businesses use video as a marketing tool.
HubSpot, the CRM and marketing automation platform, makes the case for interactive video in its article on why marketers should use interactive videos (updated May 2025). In HubSpot's survey of more than 500 video marketers, interactive content ranked fourth for ROI among the video types it compared, behind product-related, trendy, and funny videos. HubSpot's video marketing guide covers how to plan a video strategy and which types of marketing video to make. We think interactive video is where video marketing is heading.
Mindstamp, which GetApp named a 2022 category leader in video marketing software, built an integration with HubSpot that sends Mindstamp's viewer data to the HubSpot CRM.
Mindstamp's HubSpot integration
Mindstamp adds interactions such as questions, buttons, and branching to video you already have, so a video can collect data, capture leads, and personalize what each viewer sees. You can send what viewers do in those videos to HubSpot with our HubSpot integration, which joined the HubSpot App Marketplace in 2021, as our marketplace announcement describes.
Once you connect Mindstamp to your HubSpot account, Mindstamp records each identified viewer's activity on their contact record, so your existing lists, workflows, and sales follow-up can act on it. Here is what the integration does and how teams use it.
Personalize your content
A personalized video shows the viewer that it was made for them. Our guide to video personalization covers what to personalize and how.
You can embed Mindstamp interactive videos on your HubSpot landing pages or link to them from HubSpot emails, and pass what you know about the viewer into the video through the link. Our guide to personalizing video links from a CRM shows how to add HubSpot personalization tokens to a share link. The video can then address viewers by name, or show a value such as the date of their last purchase in a Mindstamp interactive element, such as buttons, text, images, and questions.
Mindstamp's conditional logic, on supported plans, changes which questions and other interactions a viewer sees based on their previous answers or on variables, including values you pass from HubSpot in the link.
Sync activity to HubSpot
Mindstamp adds view, answer, and click events to the contact's timeline in HubSpot. HubSpot's activity feed is a separate view of sales notifications, such as email opens and website visits. Our API documentation has an introduction to the HubSpot integration. Connect HubSpot once under Integrations in Mindstamp, then on each video turn on Send Views and Send Interaction Events and choose which questions and clicks to send. Your marketing and sales teams then see the video data on the contact record.
Automate marketing
By using data from the Mindstamp video, such as which interactive elements the viewer clicked on or how they responded to questions, you can change later marketing messages, including emails or follow-up interactive videos. Map an answer or a button value to a contact property, or have Mindstamp add the viewer to a list. A HubSpot workflow can enroll contacts when a property meets your criteria, as HubSpot's guide to workflow enrollment triggers explains. That leaves your team more time for work that cannot be automated, such as building partnerships and closing deals.
Qualify leads
In lead scoring, you assign a value, often in the form of numerical "points," to each lead you generate for the business. Mindstamp writes mapped answers and button values into HubSpot contact properties, and HubSpot fit scores can score contacts on property values, according to HubSpot's guide to building lead scores (Marketing Hub Professional or Enterprise). Use them to identify and prioritize marketing qualified leads and sales qualified leads.
Create and update contacts
Mindstamp creates or updates HubSpot contacts from its lead and viewer capture functionality, including the viewer's name, email, and phone number. HubSpot needs an email to find the contact, so collect one with lead capture or pass it in the video link. By using interactive video as a lead generation tool, you capture information about your viewers and store it in HubSpot for future targeted nurturing campaigns.
Next steps
Once you connect Mindstamp to your HubSpot account, you choose which videos, views, and interactions to send to HubSpot. Start with one video: turn on Send Views, pick the questions that matter to your sales team, and check the contact record after a test view. Our post on Mindstamp actions in HubSpot lists each field the integration sends. Request a free demo with one of our video experts to learn more about our HubSpot integration and see how Mindstamp can work for your business.
