Grow Your Mailing List With Interactive Video
In today’s digital age, email marketing is one of the most effective ways for your growing business to create a connection with your audience. Email marketing has the highest ROI for small businesses, with the median being 122% which is four times higher than any other digital marketing channel. An email marketing strategy allows you to effectively market your products and services while making a meaningful connection with your contacts. When creating an email marketing strategy, mailing lists are a great way to segment your audience so you always send the right content at the right time and can build connections that help move contacts down the funnel.
What is a mailing list and why is it so important?
A mailing list is a collection of emails from individuals or companies that you can use in your email marketing strategy. The emails on this list are made up of your current users, prospective customers, and ideal clients. A crucial part of email marketing is updating this list with new addresses to get more people to see your content and generate growth. With 72% of customers preferring email as their primary communication channel, it’s vital to have a strong mailing list to help your business reach its goals.
So how can interactive video help?
Mindstamp is an interactive video platform that allows you to maximize viewer engagement and gather data directly within your videos so you can gain a better understanding of your audience for future engagements.
With email being a preferred communication channel, and with interactive videos climbing their way to becoming a top marketing tool for marketers, it's no doubt the two combined can make for a successful digital strategy.
Interactive video allows for a more engaging and personalized experience.
List segmentation makes it easier for you to send relevant content out to the right people—but before doing so, you need to know the right information about them: what their interests are, where they are within the buyer’s journey, their level of engagement with your content, etc. By adding questions and other interactive features to your existing videos, you can gain more information about your viewer’s interests and can start to build a more segmented mailing list based on their responses. You can then send targeted emails that pull relevant information you’ve gathered via your videos to your emails to help guide your customers through the sales funnel.
Here’s an example of the data Mindstamp pulls using interactive video features to collect user data:
Add a button to your video that links to your opt-in landing pages.
Once you have grabbed your viewer’s attention, it’s key to have a strong call-to-action (CTA) throughout and at the end of your video to drive action. An easy way to build your mailing list is to add a subscribe button within your video that when clicked would take them to your opt-in landing page so they can continue to receive great content directly in their inbox.
Opt-in methods, where a customer chooses to be put on your mailing list, tend to be more effective than buying mailing list contacts. Since these contacts requested to receive your content, they are more likely to engage with new content and are more likely to purchase since they have already expressed interest in your product/service.
Data collection capabilities in Mindstamp
Interactive video platforms make it possible to collect data directly within your existing videos, which is essential for making data-based decisions about what content to create and where that content will be most effective. Using Mindstamp, you can directly connect and share data between various data management platforms like HubSpot, Salesforce, Segment, and Zapier. Whether you’re just adding contacts to your mailing list or building more segmented lists, data integrations are a great way to connect and share data between your favorite apps and Mindstamp for continued targeted outreach. Learn more about getting your integrations set up with Mindstamp.
The first step to having a successful email marketing strategy is to build a mailing list full of interested and engaged customers who want to hear from your brand. Instead of just using traditional forms on your website, you can use interactive videos to collect data and expand your mailing list in a more personalized and engaging way. Using interactive video in your email marketing strategy can get you the results you need by providing your company with an interested, segmented audience that can’t wait to hear more about what your business has to offer.
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