7 Powerful Interactive Ads Examples to Inspire You in 2025

Tired of static ads that get scrolled past? Interactive ads solve this by transforming passive viewing into active participation, leading to higher engagement, better brand recall, and richer data. This format pulls the audience in, asking them to play a game, answer a quiz, or customize a product directly within the ad unit. The result is a memorable brand experience that captures attention far more effectively than traditional display or video ads.

This guide moves beyond generic descriptions to provide a strategic breakdown of powerful interactive ads examples. We will analyze real campaigns from innovative platforms and agencies, detailing the specific formats they used and the results they achieved. For each example, you will find a deep-dive analysis, actionable takeaways, and replicable strategies you can apply to your own marketing efforts. As you get started in exploring various advertising formats, it's worth noting other platforms and types of ads, such as content-driven strategies like LinkedIn Thought Leader Ads.

Each entry in this list includes direct links and screenshots to help you see these dynamic ads in action. Our goal is to equip you with the insights needed to choose the right interactive approach, whether for marketing, corporate training, or sales enablement. Let’s explore the campaigns setting the new standard for audience engagement.

1. Mindstamp's Interactive Video Examples

Mindstamp’s interactive video examples page is more than just a gallery; it's a strategic playbook for anyone looking to create high-performing interactive ads. This curated collection serves as a premier resource, demonstrating how to transform standard video content into dynamic, two-way conversations that drive viewer engagement and deliver measurable results. It stands out by providing tangible, real-world applications that directly correlate to building effective interactive advertisements, moving beyond theoretical concepts to showcase practical implementation.

What makes this resource exceptionally valuable for marketers and sales teams is its focus on actionable demonstrations. You can directly experience how interactive elements like clickable buttons, hotspots, and in-video quizzes are used to create personalized viewer journeys. This hands-on approach provides immediate inspiration and a clear blueprint for crafting your own interactive ad campaigns.

Strategic Breakdown and Analysis

The true strength of Mindstamp’s examples page lies in its diversity of use cases, which are directly applicable to modern advertising goals. Each example implicitly teaches a different strategic lesson, from lead generation to user education.

• Lead Capture and Qualification: Many examples showcase how to embed forms directly within a video. A viewer can enter their contact information without ever leaving the player, drastically reducing friction and boosting conversion rates for lead-gen campaigns.
• Personalized Content Paths: The use of branching logic is a standout feature. Viewers can choose their own adventure, selecting content paths relevant to their interests or needs. This is a powerful tool for product demos or educational ads, ensuring the audience receives the most relevant information.
• Enhanced Engagement and Recall: In-video questions and quizzes turn passive viewing into active participation. This not only increases engagement but also significantly improves information retention, making it perfect for ads that need to communicate complex value propositions.

Key Insight: The most effective interactive ads guide users, they don't just interrupt them. Mindstamp's examples demonstrate how to use interactive elements to add value to the viewer's experience, turning a simple ad into a helpful, personalized tool. For more inspiration, you can find a deeper dive into these concepts in Mindstamp's guide to interactive video examples.

Practical Tips for Marketers

To get the most out of this resource, don't just watch the examples; analyze them.

1. Identify Your Goal: As you browse, think about your specific campaign objective. Are you trying to book more meetings, qualify leads, or increase brand affinity? Look for the examples that align with that goal.
2. Map the User Journey: Click through an example and map out the different paths a user can take. Pay attention to how buttons and questions guide the experience and what call-to-action is presented at each stage.
3. Think "Minimum Viable Interaction": You don’t need to build a complex, multi-path video to start. Identify the single most impactful interaction you could add to your next video ad, such as a "Learn More" button or a single qualifying question.

By deconstructing these high-quality interactive ads examples, you can extract replicable strategies and apply them directly to your own marketing efforts, leveraging Mindstamp's proven techniques to create more compelling and effective campaigns.

Website: Mindstamp Interactive Video Examples

2. Amuse Labs

Amuse Labs stands out as a unique resource for marketers and content creators looking for specialized interactive ads examples. Rather than being a broad collection, Amuse Labs focuses its expertise on a highly engaging niche: puzzles. Their website serves as a portfolio and inspiration hub, showcasing how puzzles, quizzes, and games can be transformed into powerful advertising and engagement tools.

The platform, PuzzleMe, is the engine behind these experiences, allowing brands to create custom interactive content that captivates audiences. The true value for professionals lies in their detailed case studies, which break down campaigns from major publishers and brands. These aren't just surface-level descriptions; they are deep dives into strategy, execution, and results.

Strategic Breakdown & Unique Offerings

What makes Amuse Labs a must-visit resource is its singular focus on gamification through puzzles. This specialization provides a depth that broader collections often lack. You can explore how a crossword puzzle boosted brand recall for a financial institution or how a digital jigsaw puzzle drove traffic for a travel agency.

• Platform Access: While exploring the case studies and examples on their website is free, creating your own puzzles requires using their PuzzleMe platform. Access to the platform is typically based on a subscription or licensing model, with pricing available upon requesting a demo.
• User Experience: The website itself is clean and professional. Case studies are well-organized and easy to navigate, allowing you to quickly find relevant examples and glean strategic insights.
• Unique Focus: The emphasis is purely on "lean-in" content that demands active user participation, leading to higher engagement times and better information retention compared to passive ads.

Key Strategic Insight: Amuse Labs demonstrates that interactivity doesn't always need complex VR or AR. Familiar formats like crosswords and word searches, when digitized and branded, can be incredibly effective lead-generation and brand-building tools. They leverage nostalgia and the inherent human desire to solve problems.

Website: https://www.amuselabs.com

3. Froggy Ads

Froggy Ads serves as a dual-purpose resource, combining an advertising platform with a robust educational blog focused on interactive ads examples. For marketers and campaign managers, their blog is a regularly updated library that deconstructs successful campaigns. It's a prime destination for staying current with trends and understanding the practical application of interactive elements in a real-world context.

The platform goes beyond just showcasing ads; it delves into the "why" and "how" behind their effectiveness. Articles often analyze audience engagement metrics, dissect the user journey, and provide actionable tips for implementing similar strategies. This makes it an invaluable free resource for brainstorming and strategy development before committing to a campaign budget.

Strategic Breakdown & Unique Offerings

The key strength of the Froggy Ads blog is its accessibility and breadth. Unlike platforms locked behind a paywall, it provides free, ongoing education that covers a diverse range of industries and campaign formats, from playable ads to interactive end cards. This makes it an excellent starting point for those new to interactive advertising or professionals looking for fresh ideas.

• Platform Access: The blog content, including all analyses and examples, is completely free to access without a subscription. The main platform, Froggy Ads, is a service-based ad network, with costs dependent on campaign scope and objectives.
• User Experience: The blog is straightforward and easy to navigate. Articles are clearly categorized, allowing users to find relevant case studies or tactical advice efficiently, although the primary goal is clearly to funnel readers toward their core advertising services.
• Unique Focus: The content is geared toward providing tangible takeaways. Rather than just celebrating a campaign's success, the articles aim to equip readers with the knowledge to replicate that success in their own work, often highlighting specific ad formats or engagement triggers.

Key Strategic Insight: Froggy Ads illustrates that effective interactive advertising is a blend of creativity and data-driven strategy. Their content consistently reinforces the idea that the most successful campaigns are not just entertaining but are meticulously designed to guide users toward a specific conversion goal, using interaction as the vehicle.

Website: https://froggyads.com/blog

4. Dream Farm Agency

For marketers looking to build a foundational understanding of interactive campaigns, Dream Farm Agency's blog serves as an excellent starting point. Rather than just a gallery, their post on the topic functions as a primer, explaining the core concepts behind interactive marketing before presenting a curated list of ten real-world interactive ads examples. This approach provides valuable context, making the examples more impactful.

The agency’s breakdown of benefits and challenges is particularly useful for teams in the early stages of planning. It helps set realistic expectations by discussing not just the potential rewards like higher engagement and better data collection, but also the potential hurdles such as higher production costs and complexity. This balanced perspective is a key differentiator from resources that only highlight successes.

Strategic Breakdown & Unique Offerings

What makes the Dream Farm Agency blog a valuable resource is its educational framework. It doesn't assume the reader is already an expert. Instead, it guides them from the "what" and "why" of interactive content to the "how," using a diverse set of examples from quizzes and polls to interactive videos and calculators. The examples span multiple industries, showcasing the versatility of these strategies.

• Platform Access: The blog and all its content are completely free to access. There is no subscription, login, or paywall required to view the examples and read the analysis.
• User Experience: The website features a clean, standard blog layout that is easy to read and navigate. The content is well-structured with clear headings, making it simple to scan for key information.
• Unique Focus: The resource's main strength lies in its clear, educational approach. It is less of a deep-dive portfolio and more of an introductory guide, perfect for those needing to understand the strategic landscape before committing to a specific format or campaign.

Key Strategic Insight: Dream Farm Agency highlights that a successful interactive campaign begins with a solid strategic foundation. Understanding the fundamental benefits (e.g., boosting engagement, collecting zero-party data) and challenges (e.g., development time, cost) is just as important as the creative idea itself.

Website: https://dreamfarmagency.com/blog

5. Convert Calculator

Convert Calculator offers a different, yet highly practical, lens through which to view interactive ads examples. While not a gallery in the traditional sense, its blog and resources are dedicated to the power of interactive calculators, forms, and quizzes as lead-generation and advertising tools. The platform champions the idea that providing immediate, personalized value is one of the most effective forms of engagement.

The website showcases how brands can replace static lead forms with dynamic calculators that provide instant ROI estimates, price quotes, or savings calculations. This approach transforms a passive data-collection process into an active, value-driven exchange. For marketers, the blog content provides strategic blueprints on how to design these tools, integrate them into campaigns, and use the collected data to qualify leads more effectively.

Strategic Breakdown & Unique Offerings

What sets Convert Calculator apart is its focus on utility-driven interactivity. It moves beyond simple games or quizzes to offer tangible value, answering a user's specific questions with personalized data. This practical approach to interactive content is its core strength, demonstrating a clear path from engagement to conversion.

• Platform Access: Browsing the blog for examples and strategic articles is completely free. To build and implement your own interactive calculator, you need to subscribe to their platform, which offers various pricing tiers based on features and usage.
• User Experience: The blog is well-organized and presents its content clearly. Articles are easy to read and filled with practical insights for advertisers and marketing professionals looking to implement these strategies.
• Unique Focus: The emphasis is squarely on creating high-intent interactive tools. Rather than just capturing attention, these calculators are designed to capture qualified leads by offering a bespoke solution or calculation, making them a powerful bottom-of-the-funnel asset. For instance, you can add call-to-action buttons to your videos that lead directly to one of these calculators.

Key Strategic Insight: Convert Calculator proves that the most powerful interactive ads are often those that serve the user's immediate needs. By providing a tool that solves a problem or answers a financial question, brands can build trust and capture high-quality data in a way that feels helpful, not intrusive.

6. ImpactWorks

ImpactWorks, a UK-based marketing agency, provides a valuable resource for professionals through its insightful blog. While not a platform itself, their article on interactive ads examples serves as a curated gallery of creativity, showcasing ten innovative campaigns that successfully captured audience attention. This makes their site an excellent stop for inspiration and strategic analysis.

The agency’s post is more than a simple list; it’s a collection of mini-case studies. Each example is chosen for its unique approach to engagement, from gamified experiences to personalized video content. The value for marketers lies in the clear, concise breakdown of what made each campaign effective, offering a blueprint for how to blend creativity with strategic goals.

Strategic Breakdown & Unique Offerings

What makes the ImpactWorks blog a noteworthy resource is its focus on the "why" behind the "what." Instead of just showing the ad, the commentary explains the strategic thinking that led to its success. This is particularly useful for teams brainstorming their next big campaign, as it highlights diverse and proven concepts. The engaging writing style makes complex strategies accessible to a broad professional audience.

• Platform Access: The content on the ImpactWorks blog, including their list of interactive ad examples, is completely free to access. As an agency, their primary offering is their marketing services, not a software platform.
• User Experience: The blog is clean, well-organized, and easy to read. The article format allows for a quick scan of different campaign types, helping you pinpoint ideas relevant to your industry or objectives.
• Unique Focus: The selection emphasizes creative and out-of-the-box thinking. It's a great source for seeing how other brands have pushed the boundaries of traditional advertising to create memorable, shareable experiences.

Key Strategic Insight: ImpactWorks demonstrates that the most successful interactive campaigns often stem from a simple, powerful creative idea. Their examples show that you don't always need the most complex technology; a clever concept that invites participation can generate significant buzz and brand affinity.

Website: https://www.impactworks.co.uk/blog

7. ConvertCalculator Blog

The ConvertCalculator Blog serves as a valuable resource for marketers by moving beyond abstract concepts to showcase tangible, real-world interactive ads examples. While the company's core product is a calculator-building tool, its blog provides a curated list of interactive marketing campaigns from various industries. This makes it an excellent starting point for professionals looking for inspiration grounded in actual business applications.

The platform's strength lies in its practical analysis. Instead of just showing the interactive ad, the blog often discusses the strategy behind it, the technology used, and the measurable outcomes. It presents these case studies in an easily digestible format, making it simple to see how a B2B company used a cost-savings calculator or how a real estate firm implemented an interactive mortgage estimator to generate qualified leads.

Strategic Breakdown & Unique Offerings

What sets the ConvertCalculator Blog apart is its focus on utility-driven interaction. The examples shared are not just for entertainment; they are designed to provide immediate value to the user, which in turn delivers qualified leads and data to the business. This pragmatic approach is perfect for marketers focused on ROI.

• Platform Access: The blog content, including all examples and analyses, is completely free to access without any registration required. This makes it a frictionless resource for quick research and inspiration.
• User Experience: The blog is straightforward and easy to navigate. The articles are well-structured, presenting each example clearly with brief but insightful commentary.
• Unique Focus: The emphasis is heavily on interactive calculators, quizzes, and configurators that help users make decisions. This provides a clear roadmap for service-based businesses, SaaS companies, and e-commerce brands looking to implement functional, value-first interactivity.

Key Strategic Insight: ConvertCalculator Blog champions the idea that the most effective interactive content solves a problem or answers a question for the user. By providing a tool, like a price quote generator or a savings calculator, brands can create a powerful value exchange that builds trust and captures high-intent leads more effectively than a traditional ad.

Website: https://www.convertcalculator.com/blog

Interactive Ads Examples Comparison

Final Thoughts

The journey through these diverse interactive ads examples reveals a clear and compelling trend: static, one-way communication is no longer enough to capture consumer attention. From the gamified quizzes by Amuse Labs to the dynamic product configurators powered by ConvertCalculator, the most effective campaigns invite users to become active participants in the brand story. They transform passive viewing into an engaging, memorable experience that drives tangible results.

The key thread connecting successful campaigns, whether from creative powerhouses like Dream Farm Agency or innovative platforms like Froggy Ads, is a deep understanding of audience motivation. These examples don't just add interactive elements for novelty; they use them strategically to solve a problem, provide value, or spark curiosity. The result is not just higher engagement but richer data, more qualified leads, and stronger brand affinity.

Key Takeaways and Actionable Next Steps

To translate the inspiration from these interactive ads examples into your own marketing efforts, focus on three core pillars: strategy, tools, and optimization.

• Define Your "Why": Before choosing a format or a tool, pinpoint your primary objective. Are you trying to educate customers, generate leads, or drive direct sales? Your goal will dictate whether a shoppable video, a gamified ad, or an interactive calculator is the right approach.
• Match the Tool to the Task: As we've seen, the right tool is critical. For complex, story-driven video campaigns, a specialized platform is invaluable. For lead generation, a tool like ConvertCalculator that integrates directly into your sales funnel is essential. Evaluate tools based on your specific campaign goals, technical resources, and scalability needs.
• Measure, Refine, and Repeat: Interactivity provides a goldmine of data. Track not just clicks and conversions but also drop-off points, popular choices, and user paths within the ad itself. Use these insights to refine your creative and targeting. As you refine your interactive ad strategies for 2025, maximizing user participation in these elements is crucial. Explore strategies to increase interactive element response rates to ensure your campaigns yield meaningful data.

Choosing Your Interactive Toolkit

Selecting the right platform is a crucial step. Consider these factors:

1. Ease of Use: Does the tool require a team of developers, or can your marketing team manage it independently?
2. Integration Capabilities: How well does it connect with your existing CRM, analytics, and marketing automation software?
3. Data and Analytics: Does the platform provide deep insights into user interactions, or just surface-level metrics?
4. Scalability: Can the tool support a single campaign as well as a full-funnel, enterprise-level strategy?

Ultimately, the most powerful interactive ads are born from a blend of creative vision and strategic execution. By learning from these standout interactive ads examples, you can move beyond simply showing your products and instead create experiences that invite your audience to connect, play, and convert.

Ready to transform your video content into an interactive experience that captivates your audience and drives action? Mindstamp makes it easy to add clickable buttons, questions, personalization, and more to any video. Turn passive viewers into active participants and start gathering valuable insights today by exploring Mindstamp.