Custom end call to action: what to show when your video ends

Match the end screen to what the viewer just did

A viewer who reaches the last frame has just finished something, so offer the step that follows from it. A generic "Thanks for watching" screen leaves the viewer to work out what to do next.

End calls to action by the task the viewer just finished

The viewer just	Offer this next	Mindstamp end screen option
Watched a product demo or sales video	A meeting or a trial	Show Button: Open Link, to your scheduler or signup page
Finished a quiz or a training module	Their score, then the next lesson, a review, or a certificate	Show Viewer Results, Show button to get certificate, or Show Custom Screen
Finished one lesson in a series	The next lesson	Switch Video (Automatic), or Show Button: Switch Video
Watched a support or how-to video	A person to contact	Show Button: Start Email or Show Button: Start Call
Arrived from an ad or a campaign email	The landing page or offer	Redirect to Link (Automatic)
Took a detour from a main video	The point where they left the main video	Switch to Previous Video (Automatic)
Has two or three good next steps	A short choice	Show Custom Screen

Give each end screen one main action. If two next steps are equally likely, put both on a custom screen and label each with its result, such as "Book a 20-minute demo" and "Watch the setup video."

Every end screen option in Mindstamp

These are the choices under When the video ends, as they appear in the editor in October 2026.

Mindstamp end screen options

Option	What the viewer sees	Use it when
None: Pause on Last Frame	The last frame, held, with no overlay. Interactions set to hide at End stay clickable	Your last frame is already designed as the end screen
Show Custom Screen	Your own buttons, images, and text	You need two or more next steps or image buttons
Replay Video (Automatic)	The video starts again	The video should loop, for example on a screen at an event
Switch Video (Automatic)	Another video starts, at its beginning or at a time you set	Courses and multi-part series
Redirect to Link (Automatic)	The page you chose, without a click	The video is one step in a funnel, before a signup or checkout page
Switch to Previous Video (Automatic)	The video they came from, at the time they left it	Short detours, such as a feature walkthrough opened from a main demo
Show Button: Switch Video	Your message and a button to another video	The viewer should choose whether to continue
Show Button: Switch to Previous Video	Your message and a button back to the earlier video	A detour where some viewers want to stay
Show Button: Open Link	Your message and a button to a web page	Signup, scheduling, a product page, or a form
Show Button: Change Video Time	Your message and a button that jumps to a time in the video	Replay a key section, or start again from the beginning
Show Button: Start Email	Your message and a button that opens the viewer's email app with your address filled in	Support and sales follow-up
Show Button: Start Call	Your message and a button that calls your number on a phone. On a desktop, it shows the number	Support lines and local services
Show Button: Download File	Your message and a download button	Slides, a checklist, or a worksheet. Download File is on Pro and higher plans
Show Viewer Results	Your message and the viewer's score as correct answers out of scored answers, for example 6 / 10	Quizzes and knowledge checks
Show button to get certificate	A button that issues the viewer's certificate when they meet your rules	Training with a required score or watch percentage

The contact options have their own guides: Start Email, Start Call, and our post on adding click-to-call to your videos. For branching between videos, see video branching. Every destination video must be published, or the switch will not work.

How to set up an end screen in Mindstamp

1. Open the video and select End Screen in the video menu.
2. Under When the video ends, choose an option. Changes save automatically.
3. Fill in the fields the option asks for: a message, the button text, and the link, video, email address, phone number, or file.
4. For Show Custom Screen, add buttons, images, or text from the interaction bar, and set a click action on each one.
5. Select Design to set the end screen's colors and layout.
6. Select Preview end screen to play the last seconds of the video, then open the share link in a private browser window and watch to the end.

The automatic options do not run for you as the owner. When you play your own video, the player skips them and shows a short note, so test redirects and automatic switches from a private window. To reuse an end screen on another video, open End Screen there and select Copy from…. Our help article on how to add a CTA to the end of a video and the end screen tutorial show each screen.

If you would rather keep your own buttons on the final frame, place them a few seconds before the end, set their Hide time to End, and choose None: Pause on Last Frame. The steps are in how to pause a video on its last frame.

Automatic or a button?

An automatic end action removes a click. Use one when the viewer expects the next step: the next lesson in a course, or the signup page after a video that ends with "here's how to start." Use a button when the viewer should decide, or when leaving the video would surprise them.

• Once a redirect runs, the viewer has left the video. Anyone who wanted to rewatch a section has to come back.
• If you embed the video on your own site, the redirect loads the new page in the whole browser tab, in place of your page. If the browser blocks that, for example when your page puts the player in a sandboxed frame, the player opens the new page in a new tab instead. Test the redirect on the page where the video will live. The embedded player also sends a redirect event with the link to the host page, and the embed player events guide lists every event.
• An automatic switch suits a series. For a set of videos that viewers watch in order, a playlist may fit better than chaining end screens.

Do not rely on the end screen alone

Across 8.07 million views of 18,315 Mindstamp videos (2018 to October 2026), the average view played 46.5% of the video. That average means many views end well before the last frame, and those viewers never see the end screen. The figure describes Mindstamp customers' videos, mostly training, marketing, and sales, so treat it as a pattern rather than a benchmark for all video.

Keep the end call to action for viewers who finish, and add the same ask earlier, right after the point that earns it. Our guide to why video CTAs matter and where to place them covers placement, and how to add call-to-action buttons to your videos has the steps. A Magic Menu keeps a CTA one click away for the whole video.

Build a pass or fail ending for a quiz

Show Viewer Results displays the score but offers no next step. To send passing and failing learners to different places, build a custom screen with conditional logic (on Pro and higher plans). Mindstamp keeps each learner's percent correct in a score variable called cScore.

1. Under When the video ends, choose Show Custom Screen.
2. Add a text interaction with your message, for example "You scored {{cScore}}%."
3. Add a button for learners who pass, such as "Continue to lesson 2" with Switch Video. Under Variables & Logic, turn on Conditional Logic and set Show if cScore Is a number greater than 79, for an 80% pass mark.
4. Add a second button for everyone else, such as "Review the lesson" with Change Time to the start of the section. Give it the same rule with Hide if instead of Show if, so exactly one button appears.
5. Preview the video twice, once answering well and once answering poorly.

For one wrong answer at a time, the Repeat Until Correct setting on a question gives the learner another try before the video moves on. Our help article on quiz passing scores and retries explains how scores and retries are counted. If you issue certificates, set the passing score on the certificate itself and use Show button to get certificate as the end action.

Personalize the end screen

The end message, the button text, and the link accept personalization variables on supported plans. Write {{NAME|there}} to show the viewer's name, or "there" when no name is known. The values come from a lead capture form, a personalized link, or parameters in the share URL.

Variables in the link save the viewer from typing what you already know. Calendly fills in the name and email on its booking page from name and email parameters (Calendly help), so an Open Link end button can point to:

https://calendly.com/your-team/demo?name={{NAME}}&email={{EMAIL}}

For more ways to book meetings from a video, see calendar booking.

End screens on YouTube, Vimeo, and Wistia

End-of-video calls to action on other video hosts (vendor help pages checked October 2026)

Platform	What you can show at the end	Limits
YouTube	Up to four end screen elements on a 16:9 video: video, playlist, subscribe, channel, and link	Last 5 to 20 seconds of a video at least 25 seconds long. Links to your own site need YouTube Partner Program membership. Not shown on mobile web (except iPad) or on videos made for kids (YouTube help)
Vimeo	An end screen of thumbnail, empty, loop, more videos, share options, custom image, or a call to action with a button, link, title, description, and background image	Paid plans. Shows on embeds and on unlisted or password-protected videos, not on public vimeo.com pages (Vimeo help)
Wistia	A text, image, or HTML call to action at any timestamp, including the end, with an optional Rewatch button	Viewers can always skip it (Wistia help)

A Mindstamp end screen can also show the viewer's quiz score, switch to another video on its own, or change with the viewer's answers. To use an image as an end screen button, see how to create image buttons.

Measure what happens after the video

• Mindstamp records each end screen click against the viewer who made it, with the time. That includes the button of a Show Button option and each button, image, or text on a custom screen, so you can compare which next step people chose. See how to view interactive video reports.
• For a link or a redirect, add UTM parameters to the destination URL. Google Analytics says to always set utm_source, utm_medium, and utm_campaign (Google Analytics help), so visits from the end screen show up as their own source.
• On an embedded video, the player sends video_end and progress_100 events to the host page, which your site's analytics can record.

Common questions

What should I put at the end of a video?

One next step that follows from what the viewer just did, with a label that names the result. Use the first table in this post to match the step to the video.

Can a video go to another page on its own when it ends?

Yes. In Mindstamp, choose Redirect to Link (Automatic). Test it in a private window on the page where the video will live.

How do I play the next video when one ends?

Choose Switch Video (Automatic) and pick the next video, with an optional start time. The destination must be published. See how to use interactive video branching.

How do I keep my own buttons on screen after the video ends?

Set each button's Hide time to End and choose None: Pause on Last Frame. Also check that Post Click State does not hide the button and that its Visibility setting includes the viewer's device.

Why did my automatic end action not run when I tested it?

You watched as the owner. The player skips automatic end actions for owners, so open the share link in a private browser window.