Add more AI to your Interactive Videos: Mindstamp x Contextual.io

Your Mindstamp interactive videos generate a wealth of data, insights and analytics from your viewers, including tracking of every interaction, response, click, engagement, fall-off point and navigation path. With all of that information at your disposal, it’s only natural that you want to do even more with that data. 

Mindstamp already delivers advanced reporting to help you review and evaluate how your viewers are engaging with your interactive video content, but sometimes you want to take action. This can be through existing integrations to salesforce and marketing platforms like Hubspot or Salesforce, or leveraging basic automations through Zapier, but in the age of AI and especially with the advent of AI Agents, we knew that our customers would want an easier way to add AI intelligence on the back of their interactive videos.

This is why Mindstamp has partnered with Contextual, a leading AI Agent and Workflow Orchestration platform. With Contextual, we’ve made it easier than ever to leverage the data Mindstamp produces, plus AI, to drive even further value from your interactive videos. 

Some examples of leveraging AI + Mindstamp data to drive to the next layer of value from your interactive video include:

• Personalized Follow-Up Content Recommendations - Use AI to analyze engagement patterns and suggest the next best video or resource tailored to individual viewer behavior, maximizing retention and deepening engagement.
• Dynamic Lead Scoring for Sales - Combine Mindstamp interaction data with AI workflows to assign lead scores in real time, prioritizing prospects for sales teams based on their engagement and responses.
• Custom Learning Paths for Education - Leverage AI to adapt video content dynamically based on viewers’ quiz results or engagement, creating unique, personalized learning journeys.
• Real-Time Sentiment Analysis - Integrate AI to analyze text responses or voice feedback captured during videos, providing sentiment insights to gauge viewer opinions and satisfaction.
• Behavior-Triggered Outreach - Set up AI agents to send personalized emails or messages when specific engagement milestones (e.g., 75% video completion or a click on a CTA) are reached, boosting conversions.
• Advanced Churn Prediction - Combine fall-off and re-engagement data with predictive AI models to identify viewers likely to disengage, triggering retention strategies.
• Content Optimization Insights - Use AI to analyze navigation paths and drop-off points, offering actionable recommendations to optimize video structure and content.
• Context-Aware Advertising or Promotions - AI agents can analyze viewer responses and interaction trends to tailor in-video advertising dynamically, aligning ads with individual preferences.
• Compliance and Risk Monitoring - Employ AI to review video responses for compliance risks, flagging problematic patterns in regulated industries like finance or healthcare.
• Multichannel Engagement Orchestration - Use Contextual and AI workflows to dynamically format Mindstamp data to sync with any CRM or ERP platform and to create personalizing touchpoints in social channels based on video engagement metrics.

Want to do even more with your Mindstamp insights? We can help. Contact us to learn more.