Brett Lindenberg
Update, October 2026: Mindstamp's HubSpot integration sends interactive video data to HubSpot contact records, and you set it up per video. You connect HubSpot once under Integrations, then choose on each video what to send. A video can log views and the clicks and answers you select on the contact's timeline, write answers to contact properties, and add contacts to HubSpot lists or remove them. Mindstamp sends this data after each viewing session ends (the viewer reaches the end, closes the page, or stops for about two minutes). The video must collect an email address so HubSpot can find the contact, and HubSpot workflows can then act on the properties Mindstamp writes. The integration is available on Pro and higher plans (see pricing). The HubSpot integration page and our HubSpot setup guide show how it works today, and we have corrected the details below to match.
Video is a common part of online marketing campaigns, including inbound marketing with HubSpot. With Mindstamp, you can integrate your interactive videos into your HubSpot landing pages and pull information from your HubSpot contact records into those videos to make each one personal. You can also send events to the HubSpot contact timeline based on how your viewers interact with your videos, then drive actions in HubSpot based on what you learn.
4 tips for using HubSpot and Mindstamp in your marketing workflow
To get the most from Mindstamp and HubSpot in your marketing workflow, follow these tips.
1. Make your videos personalized
Use Mindstamp's variable replacement (on supported plans) to change the content you show in your interactive videos based on data you already have in HubSpot or capture during an interaction in the video itself. A placeholder such as {{NAME}} shows the viewer's own value, and {{NAME|there}} shows "there" when the value is missing.
2. Integrate Mindstamp videos into your HubSpot landing pages
Paste Mindstamp's embed code into your HubSpot landing page. To personalize the video with HubSpot data, link to that page from a HubSpot marketing email and add HubSpot personalization tokens as URL parameters, for example ?name={{ contact.firstname }}&email={{ contact.email }}. A short script on the page passes those parameters into the embedded video. Our guides explain how to pass page URL parameters into an embed and how to personalize video links from your CRM.
3. Connect Mindstamp to HubSpot to update timeline events
With Mindstamp's HubSpot integration, you can connect view and interaction data from Mindstamp into HubSpot, where Mindstamp is listed in the App Marketplace's Video category. Turn on Send Views and Send Interaction Events for a video, and each button click or question answer you select appears on the contact's HubSpot timeline. To store an answer on the contact record, set the question's HubSpot Field. Our post on the HubSpot activity feed and custom properties covers those options in more detail.
4. Use Mindstamp actions to drive workflows
With the details of each viewer's engagement synced to HubSpot, you can trigger HubSpot workflows to drive the next best action. For example, map the answer to "Which product interests you most?" to a contact property, then build a workflow that enrolls contacts when that property has a given value and creates a follow-up task for the right sales rep. HubSpot workflows need a Professional or Enterprise subscription, according to HubSpot's guide to workflow enrollment triggers (checked October 2026).
If you'd like to learn more about how Mindstamp + HubSpot can support your engagement marketing with interactive video, schedule a demo.
