How Video Can Help You Gain Email Subscribers

March 29, 2022

There are plenty of ways for your business to communicate with customers. Whether it’s through advertisements, social media, or email marketing, the ultimate goal is to meet your customers with the right message, at the right time, in the right place. Email marketing is one of the most cost-effective ways to reach your customers, generating $42 for every $1 spent. With over 39 billion daily email users, this widespread form of communication may just be your business’s best shot at getting in touch with your audience and convincing them to take action.

No one likes getting spam in their inbox from a list that they didn't sign up for. Not only does it hurt your email sender reputation, but it also paints you as an untrustworthy brand with your audience. Therefore, it is important for you to grow your email list by letting your subscribers sign up themselves.

The first step to sending emails to your contacts is to collect their information, which is why gaining email subscribers through the best medium is so important to building a strong mailing list.

But, how do you get contacts to subscribe to your emails in the first place?

You’ll need to convince your audience that your emails are worth subscribing to—whether that’s by providing product information, promotional offers, or some other attention-grabbing content. Overall, the goal is for your contacts to feel like they are missing out if they aren’t receiving your emails. 

Opt-in rates for email subscribers on a website page typically range anywhere from 1% to 5% with this number increasing when there’s a dedicated landing page specifically for email capture. A way to increase this opt-in rate is to give your customers other opportunities to subscribe other than just visiting your website, such as social media, ads, videos, etc.

While you could post video or image ads on social media or run ad campaigns that guide viewers to subscribe, you’ll just get lost in the noise of every other company that is using image ads or videos to grow their subscriber lists. Interactive video, on the other hand, is a new, innovative way to engage with your customers and set your business apart from competitors by adding interactive video features to your existing marketing and sales videos. With various ways to encourage subscribers, an interactive video platform may be the piece your business has been missing to see growth in your subscriber list.

Like email marketing, video marketing is a cost-effective way to increase your ROI. Mindstamp is an interactive video platform that allows you to add interactive features to any video that help your business boost engagement, drive action, collect information, and more. 

Here are a few tips on how Mindstamp’s interactive video platform and features can help grow your email subscriber list.

Capture attention from the start

Did you know that 20 percent of video viewers will stop watching after a mere 10-30 seconds? A great way to grab your viewers’ attention is by having them fill out multiple-choice questions or polls directly within your video within the first few seconds. For example, you could ask for their name so you can address them by name throughout the videos, or you could ask about their current challenges so they can feel as though you’re listening to their needs.

Here’s an example:

You can then keep their attention by adding additional interactive elements throughout your video, so they don’t lose engagement. Not only will you keep your viewers engaged, but you’ll collect valuable information from each viewer to gain a better understanding of their needs and interests. You can then view the information gathered in your detailed video report. Once you have this information, you can integrate Mindstamp with your CRM platform to ensure that every viewer action can be used to help send the right information to the right contacts.

Make it easy to subscribe

A typical problem that many businesses have when trying to grow their email list is that the option of joining the mailing list either isn’t easily visible or doesn’t show up at the right time. CTA’s are a crucial part of your marketing strategy. With most videos, you see a clickable CTA at the end of the video. That means every viewer has to finish the entire video in order to subscribe or take action. However with interactive video, your viewers have the ability to click a visible subscribe button that links directly to a sign-up page at any part of the video (beginning, middle, end. You name it!) This allows your viewers to take immediate action and easily subscribe at any point of interest.

Keep your videos short

HubSpot has found that 2 minutes is the ideal length for videos. Creating dynamic videos that include branching elements allows your viewers to jump to the parts of the video they are most interested in, meaning they don’t have to watch the whole video if parts of the video aren’t relevant to their interests. For example, if you were to ask a question at the start of the video (see ‘Capture attention from the start’ section above) that asks what their challenges were, based on their response, you can automatically jump them to the part of the video—or a new video—about that specific topic.

By using video branching, you can ensure your audience is always viewing content they are interested in and can give them a preview of what other great content they can expect by signing up to receive your emails. 

Here’s how video branching can look in your video:

Segment your mailing lists

Have multiple email lists your viewers can subscribe to? Use Mindstamp’s hotspot features in your videos to allow viewers to choose which lists they want to sign up for. Hotspots are a great way to create labeled clickable areas throughout your video that explain what information they’ll receive in each email list, and drive action to subscribe. 

Here’s an example of how you can use hotspots to provide email list options to your viewers:

Ready to get started?

By combining two powerful tools for communication— email and video— you’ll ensure that your business is capturing all interested customers and providing them with the information they need to take action. While it’s likely that those who are signing up for emails are only in the awareness stage of the buyer’s journey, interactive video can help guide them through the entire sales funnel. With several features that make it easier for your customers to opt-in to email lists, Mindstamp can provide you with a simple, yet effective way to grow your subscriber base. 

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