Mindstamp Case Study: HP Indonesia – Play to Progress Virtual Interactive Launch

Challenge

In anticipation of an upcoming product launch, the team at HP Indonesia had the challenge of bringing the excitement and engagement of their new gaming devices to a largely housebound audience of gamers, media, and partners during Indonesia's pandemic lockdown.

Client Launch Objectives

• Introduce the new HP gaming series OMEN 16 and Victus by HP to the media in a way that would excite gamers.
• Create an experience that allows users to ‘see’ and ‘feel’ the power of HP’s gaming series from home.
• Create interest/excitement amongst the media and reviewers to drive positive news coverage around the launch as a way to kick start the campaign.

Mindstamp Solution

HP partnered with Mindstamp, a leading interactive video platform, to help drive engagement and interactivity to the game launch.

HP designed the launch as an interactive “choose your own story” experience with commentary from professional gamers and HP Indonesia staff, AR content, and Q&A. Viewers chose their path through the product presentation.

By partnering with Mindstamp, HP was able to organize a gaming-based launch party for upcoming products that stayed true to the nature and characteristics of the brand.

How HP built the interactive virtual launch

Guests at the launch were welcomed to the platform and informed about its gamified format by a holographic emcee who led the online pre-event campaign. By scanning a QR code, users were then taken on a personalized video journey through different product experiences. With Mindstamp's button feature, visitors were able to choose and determine their path through the story, just like in a game. The content was presented in a variety of formats, including superimposed text, videos, transitions, and a virtual emcee.

HP used multiple-choice quizzes to teach viewers about the products and record their answers. The “Play to Progress” format also produced data about content performance and viewer activity.

Results

HP Indonesia expressed great satisfaction with the event’s outcome. The Managing Director at HP Indonesia, Fiona Lee, was quoted saying “In all my years at HP, the spirit of innovation has never been stronger. I was very excited to participate in this innovative gamified virtual presentation, which involved and included the audience through interactive fun.”

Mindstamp adds buttons, questions, and branching to existing video. Start a free 14-day trial to test it on your own content.

More case studies

Try Mindstamp Free