How to Build Trust
More than 80 percent of consumers say they will only make purchases from companies they trust.
One of the most powerful ways to build trust with your viewers is by listening to them and giving them opportunities to engage with your brand. When prospects see that you are open to suggestions and are interested in what they have to say, they are likely one step closer to becoming a loyal customer.
As a business, the first step to building trust is by providing your contacts with ways to engage with your brand. You can send net promoter score surveys, ask for online reviews where they can share their experience, or you can use interactive videos as a way to interact with your brand. In fact, interactive videos result in 3-4x greater viewer engagement than traditional linear videos, which is why leveraging interactive video to build trust with your viewers is tip #5 in our Top 10 Interactive Video Best Practices list. By creating a video experience that not only allows your viewers to become more educated about your brand and offerings, but can also feel as though you’re listening to their wants and needs can ultimately lead to their earned trust in your business.
Let’s dive into all the different ways you can use an interactive video platform, like Mindstamp, to build trust with your audience.
How to build trust with your audience using interactive videos
Ask your viewers for their opinions
Taking the time to ensure your audience knows that you value their opinions is crucial. In fact, small businesses are able to build trust with their consumers more easily because they have the ability to focus more on building individual personal relationships. Businesses both big and small should ensure there are opportunities for their consumers to share their opinions, but how?
With Mindstamp, you can easily ask your viewers (even on a large scale) for their opinion WHILE they’re already actively engaged with your brand. You can do this by utilizing the questions feature to display a rating question. Your viewers will be prompted to select one out of five stars, and then you can follow it up with a free-response question for them to add more information.
Not only are you giving your viewers the opportunity to share their immediate feedback with you, but you can also collect their responses and sync with your CRM to use for future outreach opportunities. You can even provide your viewers confirmation right on the spot that you are listening using Mindstamp’s personalization and dynamic variable feature to repeat their response at some point later in the video. By doing this, you not only create a customized experience for each viewer, but you’re also acknowledging that you received their feedback.
Share reviews and testimonials
In addition to sharing their own opinions about your brand or product, consumers love to hear what others have to say too. A consumer reads an average of 10 reviews before deciding to trust a business. If they see that someone else trusts your brand, there’s a higher chance they would be willing to trust you as well.
There are many ways you can display reviews and testimonials in your videos using Mindstamp. You can add video testimonials directly within your video, or you can add customer quotes and link the images directly to their full review, to name a couple.
Provide opportunities to learn more about you and your product
A key step towards earning your viewer’s trust, is ensuring they are able to easily access information about your company. 9 out of 10 say they will stop purchasing from companies that lack transparency. Your viewer may get frustrated if they cannot find information about your company and the products you offer. To avoid this, you can add interactive features to your marketing and sales videos that link to additional resources and information.
By adding Mindstamp buttons, hotspots, images or video clips to your video, you can highlight important information directly within your video, or you can even link your viewers to another webpage or resource that contains more information. For example, if you have a video explaining your different product offerings you can add a hotspot or button to each item that opens product information or even links to each product page.
Additionally, you can ask each viewer what they are interested in and then use interactive video branching to display content about your company that aligns with their interests. So instead of providing information that is not relevant to them, you can take their responses gathered in your interactive videos and provide them with content they actually want. As mentioned previously, consumers are much more willing to purchase from brands that they feel are able to address their wants and needs.
With Mindstamp you can incorporate interactive features within your video that build trust with your viewers by:
1. asking for their opinions
2. using their responses to personalize their experience with information they want
3. displaying reviews from current customers
4. ensuring that information about your brand and product are easily accessible
Using interactive features within your videos to demonstrate your listening is one of the Top 10 Best Practices for Interactive Video in 2021. To see the remaining best practices and learn more tips on creating successful interactive videos, visit “The Top 10 Best Practices for Interactive Video in 2021” or start your 14-day free trial with Mindstamp’s interactive video platform to see these video best practices in action.
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