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Driving business workflows with interactive video and Zapier

Send Mindstamp views, interactions, and leads to Zapier, then connect your interactive video to Mailchimp, Google Sheets, CRMs, and other apps.

Driving business workflows with interactive video and Zapier

Update, October 2026: Mindstamp's Zapier app has three triggers. New View starts a Zap when someone watches one of your videos, New Interaction starts one when a viewer clicks or answers, and New Lead starts one when a viewer submits a name, email, phone number, or custom ID. Mindstamp sends this data after each viewing session ends, so a Zap usually runs a few minutes after the viewer reaches the end, closes the page, or stops watching for about two minutes. Zapier is available on supported plans (see pricing), and in October 2026 Zapier's app directory listed more than 10,000 apps. The Zapier integration page and our Zapier setup guide show how to connect it today. We also corrected the app examples below to match what Zapier offers now.

Mindstamp makes it simple to take any video content you have and turn it into an interactive viewer experience. You can add simple interactions like buttons and hotspots, or personalized questions and conditional logic that change the video for each viewer, so your video content goes beyond storytelling to an active conversation.

When you connect Mindstamp to Zapier, your videos can start the next step in your business workflows.

Mindstamp and Zapier logos

Mindstamp sends Zapier detailed records about your viewers and their interactions (including button and hotspot clicks, questions answered, files downloaded, and more), so you can drive sales, marketing, and training workflows. For instance:

  • Connect Mindstamp to Mailchimp so that lead information you capture in your interactive video goes into Mailchimp with the Add/Update Subscriber action, ready for your email marketing campaigns.
  • Connect Mindstamp to a CRM that has a Zapier app, such as Pipedrive, to create person, organization, and lead records for your sales team from your interactive video.
  • Connect Mindstamp view reports to an LMS that has a Zapier app to confirm viewer participation, including comprehension based on their answers. If your LMS imports SCORM packages, you can also export the video as a SCORM package on supported plans.
  • Connect Mindstamp to Google Sheets to record top click events on your marketing videos and prioritize your next content.
  • Connect Mindstamp to Microsoft Dynamics 365 CRM to confirm customer onboarding success and receive feedback through your interactive video content.
  • Connect Mindstamp to SurveyMonkey and use its Send Survey action to invite participants to the next best survey based on preferences they shared in your interactive video.

Mindstamp also has a native HubSpot integration and an API for custom workflows, both on supported plans. Our post on interactive video in HubSpot marketing workflows shows the HubSpot side. If you'd rather skip Zapier, Mindstamp can send webhooks for views, interactions, and leads to your own endpoint. Mindstamp sends them during background processing, so allow for a delay. Salesforce integration is quoted per account; contact Mindstamp to confirm its scope and setup.

Contact us today to get your integration rolling!