Account
Add your pixel ID
- In Meta Events Manager, copy the ID of the pixel you use for your ads.
- In Mindstamp, open Integrations.
- On the Facebook card, select Connect.
- Paste the ID into Facebook Pixel ID, then select Save.
Analytics integration
Fire Meta Pixel events from interactive video
Paste your Meta Pixel ID into the Facebook integration in Mindstamp for your account, a group, or one video. On Core and higher, the player then fires a PageView, two custom events for each click or answer, and progress events at 50 percent, 95 percent, and the video’s end, all from the viewer’s browser.
What reaches Meta Pixel
A PageView, then custom events for answers and progress
| Event | When the player fires it | What it carries | Plan |
|---|---|---|---|
| PageView | Once, when playback starts. | The pixel loads with your ID and records a page view. | Core and higher |
| MindstampInteraction | On each click, question answer, or comment. | interaction_type, interaction_value, correct, video_title, viewer_id, and more. | Core and higher |
| MindstampButtonClick, MindstampQuestionReply, and similar | Next to each MindstampInteraction, named after the element and the action. | The same parameters, under a name you can pick out in Events Manager. | Core and higher |
| MindstampProgress50, 95, and 100 | At 50 and 95 percent, and when the video plays to its end. | progress_percent, current_time, duration, video_title, and viewer_id. | Core and higher |
Set it up
Paste the pixel ID, then check Test Events
Overrides and test
Set a group or video pixel, then test
- To use a different pixel for one video, open the video and select Integrations.
- On the Facebook card, select Connect.
- Enter the video’s pixel ID, then select Save.
- For a group, use the Integrations tab on the group page instead. A video ID wins over a group ID.
- In Meta Events Manager, open the Test Events tool for your pixel.
- With your ad blocker off, open the published video’s link and answer a question. The editor preview sends nothing.
- Check that PageView and MindstampInteraction appear in Test Events.
Meta Pixel and Mindstamp
Where Mindstamp pixel events fit next to Meta’s standard events
Built into Meta Pixel
Standard and custom events
- Standard events, such as Lead and Purchase, for common conversion actions that your own code fires.
- Meta recommends the Conversions API, which sends events from a server, alongside the pixel.
Added by Mindstamp
Custom events from the player
- Two custom events for each click, answer, or comment, with the answer and whether it was correct.
- Progress events at 50 and 95 percent and at the video’s end, with the video title and a Mindstamp viewer ID.
- A pixel ID per account, group, or video, with no code on your page.
Limits
Check these before you rely on the data
- No Lead or Purchase events
- Apart from PageView, the player fires custom events only. Build audiences from the Mindstamp custom events, or fire a standard event from your page with player events.
- Browser only
- Events fire from the viewer’s browser, so an ad blocker can stop them. Mindstamp sends no Conversions API events, so compare pixel counts with Mindstamp reports.
- No name or email fields
- Events identify the viewer by a Mindstamp viewer ID, not by name or email. A text answer goes to Meta in interaction_value, so do not ask for personal details in a question on a video with a pixel. To act on a known lead, send it to your CRM through HubSpot, webhooks, or Zapier.
- No send log in Mindstamp
- Mindstamp has no test button for the pixel. Check each event in the Test Events tool in Events Manager before you build an audience on it.
Questions
Meta Pixel interactive video FAQ
How do I connect the Meta Pixel to Mindstamp?
Paste your pixel ID. In Mindstamp, open Integrations, select Connect on the Facebook card, enter the ID in Facebook Pixel ID, and select Save. The app uses the Facebook name for the Meta Pixel. A video’s own ID wins, then its group’s, then the video owner’s account ID. See the Meta Pixel setup guide.
Which Mindstamp plan includes the Meta Pixel?
Core and higher. Player events on your page, the route for firing your own pixel events, also start on Core. See pricing.
Does a viewer need to give an email for pixel events?
No. Anonymous views fire the same events. The events carry a Mindstamp viewer ID and no name or email fields. To pass a known lead to your CRM, use HubSpot or webhooks.
When do the events reach Meta?
During playback. The viewer’s browser fires the pixel when playback starts, at each click or answer, and at 50 and 95 percent and the real end of the video. An ad blocker in that browser can stop the events, so check them in the Test Events tool in Events Manager.
Can I use Mindstamp events for ad audiences and conversions?
Yes for audiences. Meta custom audiences can use pixel custom events, such as MindstampProgress95 or MindstampQuestionReply. For custom conversions, confirm in your Meta account that a rule can use the event before you plan on it. An ad account allows 100 custom conversions.
How is this different from the Conversions API?
Mindstamp fires the browser pixel only. Meta recommends the Conversions API alongside the pixel, and Mindstamp does not send it. For a server-side record of each view and answer, use webhooks and your own code.
Related
Read next
Help
How do I use the Meta (Facebook) Pixel with Mindstamp?
Where to paste the pixel ID, every event name, and how to check them.
Explore →Help
Player events on your page
Listen for answers and clicks in the browser and fire your own pixel events, on Core and higher.
Explore →Blog
Lead generation best practices
Where retargeting ads fit in multi-channel lead nurturing.
Explore →Analytics and ads
Google Analytics
Send video progress events to your GA4 property as each viewer reaches 10 to 100 percent of a video.
Explore →Reporting
Viewer-level reports
See every view, answer, and click in Mindstamp, whatever you send to other tools.
Explore →Feature
Lead capture
Ask for a name and email inside the video, so a view can belong to a known person.
Explore →Sources
The documents behind this guide
Each link opens the page we used for the steps, versions, and limits above.
Meta for Developers
Conversion tracking
Open source →Meta for Developers
Custom audiences
Open source →Meta for Developers
Meta Ads Data Advisor
Open source →Meta for Developers
Handling duplicate Pixel and Conversions API events
Open source →Facts checked October 12, 2026 against the Mindstamp app and Meta Pixel’s documents. Meta Pixel can change its product. Before you rely on the data, send one test view and check that it arrives.
Connect it
See Mindstamp events in Events Manager
Paste your pixel ID, play one test view, and find MindstampInteraction in Test Events.