Why we built it
Every other medium a business uses reports back. An email tells you who opened it. A landing page tells you who converted. For most of its life online, video has given teams a play count without showing whether the viewer understood, agreed, or acted.
Mindstamp started from that gap. If a video can ask a question, it can know the answer. If it can offer a choice, it can record which one was taken. And once that is true, a recording stops being a broadcast and becomes something closer to a conversation you can measure.
What we build
An interactive layer sits on video you already have. Questions, buttons, hotspots, branching, lead capture, personalization, and paywalls go onto the timeline of the existing file. Nothing is re-shot or re-encoded. Every interaction produces a record for the person who made it.
That layer works with the tools teams already run. It supports Vimeo, Wistia, YouTube, Kaltura, JW Player, and Panopto for hosting; HubSpot and Salesforce for customer records; SCORM and xAPI for the LMS; and Zapier and webhooks for other workflows.
Who uses it
Training teams use Mindstamp to confirm completion. Marketing teams collect leads while viewer interest is high. Sales teams use recordings to book meetings. Course teams measure participation for each student. Each team can connect video activity to a clear outcome.
How we work
We are a small team with direct support. Customer requests guide the work we ship. The product newsletter records these changes each month.