Placed, not fixed
Gate the start, interrupt at a timecode, or ask only after a specific click. Choose the point with the least friction.
Capture and convert
Capture leads from any video.
Ask for contact details before the video starts, at a chosen moment, or after a specific interaction. The viewer stays on the video page.
What it does
The form arrives at the right second
Moving an engaged viewer to a separate page adds a step exactly when interest peaks.
Straight to the CRM
Contacts pass to HubSpot, Zapier, or a webhook with the answers already attached.
Context travels with it
The lead arrives knowing what they watched and what they answered, so follow-up starts informed.
In practice
Where to put the ask
After the value has landed and before the viewer runs out of reasons to care.
- Gating the second half of a webinar recording
- Asking for an email after a product tour branch
- Collecting details at the end of a customer story
What gets reported
Who acted, and when
Every interaction on the timeline is recorded against the viewer who used it.
Standard video analytics
412 plays
A play count does not tell you who watched, or what they did at this moment in the video.
Viewer report · Capture leads412 viewers
- J. Lee
- Clicked at 0:51 · opened the pricing page · watched 88%
- Dana K.
- Entered name and email at 0:48 · clicked at 3:05
- S. Patel
- Watched 64% · no click
+ 409 more viewers
Related
What teams add next
These combine on one timeline. Most videos use three or four together.
Calendar embedding
Open a Calendly or HubSpot calendar as an interaction, so the meeting is taken at the moment the buyer decides.
Open links
Open any URL from a button or hotspot in a new tab, the same tab, or an overlay. Playback can continue.
Start email
Let a viewer start an email to your team from inside the video, with the subject and recipient already set.
Start phone call
Add a tap-to-call action so a viewer on a phone can reach your team without copying a number.
Video paywall
Ask viewers to pay before they watch or continue. Connect Stripe, choose where the payment step appears, and offer a preview if you want one.
Branding
Control colors, logo, and player styling so the interactive experience matches your product.
Questions
What teams ask about capture leads
Will gating cost us views?
It can. Place the gate after the video delivers value, or make the email request optional.
Does the data reach our CRM?
Yes. Contacts, answers, and interaction events pass to HubSpot, Zapier, or a webhook.
Try it on one video
Put a form inside your best video
Take the asset already running and see how many viewers identify themselves.