1. Choose
Pick the terrain
The viewer selects one of three visible terrain labels with a hotspot.
Marketing example
A shoe ad built around terrain.
Choose a city loop, rocky ridge, or wet trail. The product story changes to match the route.
How it was built
The product changes with the route
The visible terrain labels become beam hotspots. Each choice saves a route and opens the matching product feature scene.
- Hotspots
- Video branching
- Viewer variables
What it does
This fictional shoe ad asks where the viewer plans to run instead of showing the same feature list to everyone.
The viewer can inspect another terrain or finish, and the recap shows the route that was selected.
Inside the experience
What the viewer does
The video gives each interaction a clear job in the route.
2. Explore
See the matching feature
The video opens cushioning, rock protection, or wet-grip content.
3. Continue
Inspect or finish
A second choice lets the viewer compare another route or move to the recap.
What it reports
Each interaction is measured
- Terrain selected
- The report records the city, ridge, or wet-trail choice.
- Feature path
- The route shows which product message the viewer opened.
- Next action
- The final interaction records whether the viewer compared or finished.
More examples
See what else is possible
Each related page contains a published example you can use.
Marketing
Choose the next trail step
After a water test, choose waterproof construction, trail fit, or a rock-grip test.
Watch →Marketing
Landing page intent split
Choose fewer payroll errors, faster setup, or a team comparison and see the message that matches that intent.
Watch →Marketing
Product tour CTA stack
Choose a setup guide, a tailored demo, or a trial checklist at the end of a fictional product tour.
Watch →Build one like it
Start from a video you already have
The interactions were added on top of an existing recording.