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Marketing example

Inspect the cookware used in a recipe.

The product should become clickable when the story gives it a reason to matter. Shop the cookware used in this recipe.

Press play and use the interactions in this published example.

Read the related guide

4.9/5Capterra

How it was built

The viewer's choice controls the route

Mindstamp saves selected product and selected variant and cart action, opens the matching scene, and keeps the response in the session recap.

  • Hotspots
  • Video branching
  • Viewer variables

What it does

Click a pan, inspect its details, choose a size, and add it to the simulated cart.

All products, specifications, prices, and cart actions are fictional. No checkout or payment occurs.

Inside the experience

What the viewer does

The video gives each interaction a clear job in the route.

1. Review

Tomato rice: control evaporation with the right pan

Click any cookware item to inspect it

2. Choose

Select an answer

Choose Shallow Sauté Pan, Field Skillet, or Round Dutch Oven.

3. Follow

See the result

The video opens the matching scene and carries selected product and selected variant and cart action into the recap.

What it reports

Each interaction is measured

Viewer choice
The report stores the answer selected in the decision scene.
Result route
The session shows which result scene opened after the choice.
Selected Product and Selected Variant and Cart Action
The recap keeps the saved value with the viewer session.

Build one like it

Start from a video you already have

The interactions were added on top of an existing recording.