Today’s baseline
Actions per month and value per year from your current completion and action rates.
Most video value dies between play and finish. A video with 5,000 monthly viewers, 35% completion, and a call to action at the end shows that CTA to 1,750 people: the other 3,250 plays spent production budget and delivered nothing. Whatever a video is for, completion rate is the multiplier on it.
The calculator makes that arithmetic explicit and keeps it honest. Both scenarios: today and target: are built from your inputs, and the method is printed under the results. There is no hidden uplift assumption, because a forwarded summary with someone else’s numbers inside it dies in the first review.
What target is defensible? Interaction changes viewing behavior: a viewer who answers a question or picks a branch has invested, and invested viewers finish at higher rates: but the honest way to set the target is your own evidence: run one interactive video, read its completion rate, and put that number in.
The action rate deserves the same scrutiny. A CTA at the end of a video competes with the close-tab reflex; a CTA inside the video, at the moment the case is made, competes with nothing. That placement difference is what Mindstamp sells: and this calculator prices what it would be worth on your audience.