November 2021 Newsletter

Introducing View Filtering and Export, Advanced Conditional Logic Controls, Viewer Drop-off Reporting, and More!

The sugar from Halloween candy is still working through our systems, but it’s also giving us the energy to deliver more great features for our Mindstamp customers 🎃

This month we introduced Advanced Conditional Logic Controls, Viewer Drop-Off Reporting, View Filtering + Export, and more!

New Features

Advanced Conditional Logic Controls

Conditional Logic is an immensely powerful tool for building dynamic and personalized interactive video experiences. You can decide to show or hide specific interactions - buttons, questions, hotspots, images, you name it - based on variables you’ve captured from your viewers or passed into the video, for instance from your CRM system.

We’ve updated Mindstamp’s Conditional Logic function to allow for even more advanced rules through AND / OR statements that combine multiple rules. For instance, if your viewer indicated their favorite food is pizza AND they are a vegetarian, you can show an image of a veggie pizza.

You can set variables in Mindstamp based on any action the viewer takes, not just how they answer questions. If you want to learn more about Conditional Logic, please book a demo here.

Viewer Drop-Off Reporting

For our Core and above customers, we’ve released a new ‘Summary’ report that provides precise information on how your viewers are engaging with your video content. This report includes:

▪️ Second-by-second counts of viewers visualized so you can see where your viewers are spending time in your video, what content they’re skipping, and how critical areas of your content are performing

▪️ A line of demarcation indicating where approximately 50% of your viewers have dropped out of your video to give you a sense of where interactions could be most effective

▪️ Counts of interactions to show which type of interactive experience drives the most viewer engagement

Jump into Reporting -> Summary to give it a look!

View Filtering and Export

You may have noticed a new Data Filters control on your Mindstamp View report. This allows you to easily extract the specific insight you need from the Mindstamp reporting engine. You can filter views based on:

▪️ Video
▪️ Group
▪️ Date Range
▪️ Percentage Watched
▪️ Participation Score (how many questions did they answer)
▪️ Correctness Score (how many did they get right on 1st attempt)

Once you’ve applied a filter you can then download the result as a custom CSV with just the information you want.

Coming Soon

Looking for a certain feature or ability? Tell us by taking this short survey.

We're working on a few things right now that we're excited to share with you:

  • Mindstamp Zapier Integration: Mindstamp connects to hundreds of third party applications through Zapier by leveraging their native Webhook ‘Zap’. You can trigger Mindstamp Webhooks for a View, Lead Capture or every Interaction event. We’re making this easier than ever with our own native ‘Zap’ which will easily authenticate and connect to your Mindstamp account and allow for simplified configuration of the data you want delivered and mapping to the systems you use most.

  • Mindstamp Correlation Engine: Often, interactive content on your videos works in combination, meaning a prompt for one interaction can influence your viewer’s participation with a later interaction. We’ll shortly be launching a tool where you can observe correlations in viewer interaction behavior to optimize your outcome from every video.
  • Button and Image Action Templates: We want to make it easier than ever to drive viewer actions with Mindstamp, so we’re building a library of templates to help you quickly add a call-to-action to your video that best matches your brand. From ‘Buy Now’ to ‘Give Feedback’ assets, Mindstamp will let you make a professional interactive video in seconds, regardless of your design skills.


New Podcast Episode Live Now!

Check out our Interactive Video Podcast Episode #2 - focused on leveraging Mindstamp Interactive Video for marketing.


Make the most of your interactive video by following our exclusive Top 10 Best Practices for Interactive Video Success Guide.

Loving Mindstamp? Please leave us a review!

Reviews help us reach more people and improve the product further. If you've had a great experience with Mindstamp, please consider taking a minute to tell others about it!

Have questions, feedback, or feature requests? Please contact us!


Closing Thoughts

Mindstamp continues to grow and serve a variety of customers and use cases. We're more confident than ever in the value of interactive video and are excited to continue to improve the product for you.

Have concerns or a feature you need? Let us know!

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