January 2021 Newsletter

Introducing Conditional Logic, Number & Date Questions, New Salesforce Integration, and More!

Happy New Year! 🎉 We wish you a happy and healthy 2021.

New Features

Conditional Logic

You can now dynamically Show or Hide an interaction based on the value of a variable or a previous action the viewer has taken.

For instance, only show a “View Jobs” button if they clicked Yes when asked if they are looking for work. Variables can be set through interactions like Questions and Buttons, or passed in via the URL for instance from your CRM system or previous click actions.

Combined with simple A/B testing rules, Conditional Logic allows you to experiment and create the optimum experience for your audience. Conditional Logic is available for Enterprise customers.

If this interests you, please get in touch with us for a demo!

New Question Types: Number & Date

Ask for a Number or Date response by utilizing these new question types. Confirm a payment amount, ask a viewer’s birthday, and more!

New question types are available for all Mindstamp customers under the “Response Type” dropdown when asking a question. The format is maintained as part of a CSV data export or when pulled from the Mindstamp API.

Salesforce Integration

Connect your Salesforce account to create and update Contacts and Leads collected from your Mindstamp videos. Record all Views and Interactions associated with a viewer in Salesforce and kick off automation based on the events happening in your video.

Salesforce integration is available for Enterprise customers and can be tailored with Salesforce process builder to create powerful customer engagement experiences. Contact us to learn more!

Coming Soon

Looking for a certain feature or ability? Tell us by taking this short survey.

We're working on a few things right now that we're excited to share with you:

  • Google Analytics + Optimize Integration: Connect your GA and Optimize accounts to create self-improving marketing assets. We’ll serve your custom Google Analytics and Optimize codes with the video and track all events in your GA account. Optimize experiments can listen to these events and try new variations of your video to best reach your goal.
  • Insights and Correlations Engine: Mindstamp has an extremely powerful data analysis engine under the hood that we use to help customers deeply understand how their content is performing, what their viewers are doing, and opportunities for enhancement or optimization. We collaborate to create custom data visualizations that fit your exact need, or you can feed our formatted data pipe directly into your enterprise data warehouse. If you’re interested in data visualization and modeling, please contact us for a conversation.


New Article: Benefits of Using Interactive Video in Your Sales and Marketing Strategy

Our friends at Pyxl wrote a great piece on how interactive video will be crucial to marketing and sales efforts in 2021. With video continuing to explode in popularity, the personalized and interactive approach is one that will pay huge dividends to keep an audience engaged.


Closing Thoughts

Mindstamp continues to grow and serve a variety of customers and use cases. We're more confident than ever in the value of interactive video and are excited to continue to improve the product for you.

If you’d like to contribute to our roadmap in the coming months, please let us know by taking this brief survey to tell us how you use Mindstamp and what you hope to achieve. If you have further questions, you can contact us.

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