April 2021 Newsletter

Introducing Switch Video with timestamp, HubSpot integration enhancements, custom play buttons, and more!

Welcome to the monthly newsletter!

New Features

Switch Video with Start Time

Many Mindstamp users have multiple interactive videos that they integrate together into a choose-your-own-adventure style experience for their viewers. This might include a series of product videos where a viewer is navigating to learn more about a specific feature or capability, a collection of related training videos that support self navigation and discovery, or a collection of customer or employee onboarding videos with topics that vary in applicability based on the audience.

Mindstamp has always made it simple to allow a viewer to navigate to another interactive video with the click of a button, hotspot, image or custom-text. Historically, that other video would begin from the beginning, but with a recent release you can now designate the exact start time in the video your viewer is switching in order to take them directly to the content that’s most relevant. Simply choose Switch Video as the action, the Mindstamp video you want to switch to, and the time in the new video to start.

If you want to jump the viewer back into the main flow of your original video automatically, just use an ‘Add Navigation’ interaction, choose Switch Video and jump them back to the point they departed. Regardless of how many integrated videos you have, the combination of Switch Video with a specific start time allows you to maximize viewer engagement and interest.

HubSpot Integration Enhancements

We recognize that Mindstamp videos are essential elements of your overall business, and that the data you collect from your videos is used to drive critical business functions like sales and marketing.

To provide ever better control for how you integrate and build Mindstamp videos into your Hubspot sales and marketing processes, we’ve enhanced our native Hubspot integration with unique timeline events / engagement activities to distinguish clicks on items in your videos from the answers your viewers provide in response to questions. Each timeline event has a structured set of data that you can use to enroll your viewers in Hubspot lists and then trigger workflows for follow on messaging or sales activity.

If you have custom properties created on your contacts, Mindstamp can also directly update those custom properties with values you collect in your video. Please contact us to learn more!

Custom Play Buttons

Sometimes little design touches can have a big impact on your viewer’s engagement. The default play button for Mindstamp videos is a basic play icon that adopts the Accent Color chosen under video Design - Color/Font.

Now, Core and Enterprise customers can change the default play button by uploading their own image underneath Design - Thumbnail Image / Play Button.

You can get as creative as you want, including adding an animated gif to your button to draw in your viewers from the beginning.

Coming Soon

Looking for a certain feature or ability? Tell us by taking this short survey.

We're working on a few things right now that we're excited to share with you:

  • Multi-User Accounts: We know you want to share Mindstamp with colleagues, so we’re adding multi-user accounts for our Core and Enterprise tiers. You will be able to easily allocate licenses for fully functional user accounts with shared limits on videos and views.
  • Dynamic Lead Capture: Today you can capture lead information - including Name, Email, Phone and Custom ID - at the beginning of the video or when a viewer first interacts. We’re enhancing this to give you more control into exactly when you want to collect lead information. Combined with lead Webhooks, Mindstamp is the most powerful platform for turning viewers into leads into buyers.

  • Correctness for Free Response + Select Multiple Questions: Multiple Choice and Drop-Down Select questions have always supported the designation of a correct answer to aid in viewer feedback and scoring for training or education. We’re enhancing Free Response and Select Multiple questions to also support correct answers. With free response, this will be a simple string matching, meaning you can provide feedback on exact spelling for an answer if that’s important.

  • Currency Questions, Number Ranges: Enhanced control to ask questions that guarantee a currency response or a numeric response in a specific data range.


Mindstamp Wins $25,000 Grand Prize at the 2021 Crummer Rollins Venture Plan Competition

We’re thrilled to announce that Mindstamp was selected the 2021 Crummer Venture Pitch Competition Winner. This win is a testament to the growing power of interactive video in 2021 and how simple, elegant and powerful Mindstamp’s solution is. You can read more about the competition here.


Closing Thoughts

Mindstamp continues to grow and serve a variety of customers and use cases. We're more confident than ever in the value of interactive video and are excited to continue to improve the product for you.

If you’d like to contribute to our roadmap in the coming months, please let us know by taking this brief survey to tell us how you use Mindstamp and what you hope to achieve. If you have further questions, you can contact us.

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