Create dynamic branching experiences, make sure viewers are participating, and route viewers to specific content based on interest, previous interactions, preferences, and more using the Navigation interaction.
Continue reading to see how the Navigation interaction is a gamechanger for your Sales, Marketing, Corporate Training, or educational content!
Conditional Logic allows you to show specific interactions to specific users, based on previous answer choices or known attributes (name, grade, etc). By using Conditional Logic with Navigation, you’re able to automatically reroute users who answered questions a certain way. For example, if a student answers a question incorrectly, you can use the Navigation interaction to route them to additional training before they continue the core content. You can also use Navigation to send qualified leads to buying CTA’s!
Ensure viewers are participating by pausing the experience until a decision has been made. Let’s use a Customer Service training video for example. On screen, you’ve got an “upset customer” who’s filing a complaint. The trainee is then presented with 2 possible “reaction” buttons - one correct and one incorrect. To avoid a trainee simply skipping this content, use a navigation to pause the video until a button is clicked. This ensures that your team is ready for on-the-floor execution!
Use the Navigation interaction to “future-proof” your video materials. Have a portion of your video that’s got expired information in it? Instead of scrapping the content and re-recording, simply use the navigation interaction to bypass irrelevant content. Video production is expensive - the more you can maximize your existing material, the better!
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