Commerce integration
Mindstamp connects your Shopify store on request, on every plan, and you give a button, image, hotspot, or text in the video the Add to Cart click action. Viewers then fill a Shopify cart inside the video and check out in Shopify, and Mindstamp quotes extra stores per account.
What reaches Shopify
| Data | When it moves | Where it goes | Plan |
|---|---|---|---|
| Products and variants | Mindstamp reads them from your store when you pick a product in the editor. | The Add to Cart product picker, with a fixed variant or the viewer’s choice. | Every plan, set up on request |
| Cart lines | When the viewer selects an Add to Cart interaction. | A Shopify cart that Mindstamp creates and changes through the Storefront API. | Every plan, set up on request |
| Checkout link | When the viewer goes to checkout. | Shopify’s checkout in a new window. The link is also saved in the {{checkout_url}} variable. | Every plan, set up on request |
| Cart attributes | On each cart that Mindstamp creates. | Mindstamp Video, Mindstamp Play ID, and Mindstamp Interaction ID on the Shopify cart. | Every plan, set up on request |
Set it up
Store
Each video
Shopify and Mindstamp
Built into Shopify
Added by Mindstamp
Limits
Questions
Ask us. Mindstamp connects your store on request, and Shopify has no card on the Integrations page. Contact us with your store’s myshopify.com address, then give an interaction the Add to Cart click action. See how the Shopify integration works for each step.
Every plan includes Shopify, set up on request. Mindstamp quotes extra stores per account. See pricing.
No. Add to Cart needs no viewer name or email in Mindstamp. Viewers finish the purchase in Shopify’s checkout, which opens in a new window.
No. Shopify sends no order or purchase data to Mindstamp. Each cart that Mindstamp creates carries three attributes: Mindstamp Video, Mindstamp Play ID, and Mindstamp Interaction ID. Mindstamp also saves the checkout link in the {{checkout_url}} variable.
Shopify’s pricing page lists headless storefronts on Basic, Grow, and Advanced (one each) and on Plus (25). If you create a Storefront API token yourself, Shopify issues it through its Headless channel. We found no clear Shopify statement for the Starter plan, so name your plan when you contact us. Mindstamp builds carts through the Storefront API and checks your store during setup.
Not that we could find in Shopify’s documents. Product pages can show a video, and embedded videos must come from YouTube or Vimeo. Mindstamp puts a Shopify cart inside an interactive video that can also ask questions and branch. See shoppable video for ways to use it.
Related
Help
Add to Cart, Buy now, the checkout link variable, and cart attributes.
Explore →Use case
Plan product videos that move viewers from the frame to the cart.
Explore →Help
Every action a button, hotspot, image, or text can run, including Add to Cart.
Explore →Analytics and ads
Fire custom Meta Pixel events from viewer answers, clicks, and video progress, for ad audiences.
Explore →Reporting
See every view, answer, and click in Mindstamp, whatever you send to other tools.
Explore →Feature
Ask for a name and email inside the video, so a view can belong to a known person.
Explore →Sources
Each link opens the page we used for the steps, versions, and limits above.
Shopify Help Center
Shopify Storefront API
Shopify Storefront API
Shopify
Facts checked October 12, 2026 against the Mindstamp app and Shopify’s documents. Shopify can change its product. Before you launch, add a product from the published video and open checkout.
Connect it
Send us your store address and the videos you want to sell from. We connect the store and quote any extra stores.