Mindstamp help guide
How can I use personalization and variables in Mindstamp?
Use viewer variables to personalize text, route video paths, remember choices, attribute results, and adapt calls to action.
Short answer
Variables are useful when a captured value should change what the viewer sees or how the result is reported. Common uses include greeting a viewer by name, showing role-specific content, remembering a product choice across branches, setting a destination, and passing campaign or customer context into an embed.
How to do it
- Start with one decision that a variable will improve.
- Choose a reliable source: question, click, Lead Capture, URL/embed parameter, or Navigation.
- Use a short stable variable name and a controlled set of values.
- Apply the value in text, conditional logic, branching, or reporting.
- Test missing, unexpected, and returning-viewer states.
Good personalization changes relevance
A name in a greeting is visible personalization. A role-based explanation, product-specific branch, or correctly routed CTA usually creates more value because it removes content that does not apply.
Avoid exposing private values
Do not place sensitive information in a share URL or visible interaction. Collect and retain only what the experience needs, and make fallback copy work when a value is unavailable.
Current product references
These are the maintained sources used to verify this guide. Open them for the newest interface and plan details.
- What is a variable? How do I use Personalization? — Current Help Center article
- Do variables persist throughout a video branching experience? — Current Help Center article
- What is Conditional Logic? How can I show or hide interactions using it? — Current Help Center article
- Branching — Mindstamp 4.0 walkthrough
Need the live interface?
Use the current Help Center
These guides preserve useful answers at long-standing Mindstamp URLs. The Help Center carries the maintained product instructions.