Mindstamp help guide
Why aren’t personalization variables being replaced?
Troubleshoot variable names, syntax, timing, missing values, URL parameters, and branching state when personalized text stays unreplaced.
Short answer
Mindstamp documents Liquid-style placeholders such as {{name}} and {{fruit}}. A placeholder can only be replaced after that variable has a value, so check its source, preserve the documented {{variable_name}} syntax, confirm it is set before the interaction appears, and verify that the published link or embed received the expected URL parameter.
How to do it
- Use the documented double-brace syntax—such as {{name}}—and copy the variable name from its source.
- Confirm the value is set before the personalized interaction appears.
- Test a known value from a question or click before testing URL or embed parameters.
- For a direct link, test a documented key=value parameter such as ?name=Brett; use & between multiple parameters. Check encoding, capitalization, blank values, and returning-viewer state.
- Publish the latest version and test in a private browser window.
Variables can come from several sources
The current Help Center documents questions, interaction clicks, Lead Capture, share or embed URL parameters, and Navigations as variable sources. It also documents name, email, phone, and custom_id as standard viewer fields; arbitrary workflow variables can be passed for personalization.
Give missing values a safe fallback
A share link can be forwarded and a viewer can skip an optional field. Personalized copy should still read naturally when the value is absent rather than exposing a raw placeholder.
Reduce competing sources
If a question, URL parameter, click, and Navigation all write the same variable, it can be difficult to know which value won. Use one source or document the intended precedence.
Current product references
These are the maintained sources used to verify this guide. Open them for the newest interface and plan details.
- What is a variable? How do I use Personalization? — Current Help Center article
- How can I pass URL parameters into an embedded video for tracking? — Current Help Center article
- Do variables persist throughout a video branching experience? — Current Help Center article
Need the live interface?
Use the current Help Center
These guides preserve useful answers at long-standing Mindstamp URLs. The Help Center carries the maintained product instructions.