The unspoken currency of video is viewer attention. Your goal, whether you’re using video for marketing, sales, training, or education, should be to capture and keep your viewers attention long enough to convey your message effectively. Mindstamp makes it easier than ever to maximize every second of screentime by breaking the “one size fits all” barrier of traditional video. By adding interactivity and personalization to your existing content, viewers become engaged and connected - instead of watching and forgetting.
As a Mindstamp subscriber, you’ll have access to a powerful toolkit consisting of 8 primary interactions built with attention retention in mind. These include the Question, Button, Hotspot, Interactive Images, Navigation & Branching, Drawings, Multimedia, and Interactive Text. Best of all? It doesn’t take an expert to use them. Continue reading to see how one interaction in particular, the Interactive Image, can bring your videos to life.
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So, what makes Mindstamp different from the countless available programs that allow you to overlay images onto video? The key difference here is that Mindstamp allows you to turn your existing images into interactive images. That means that you can set an “action” to take place when your viewer clicks on an image. These actions include:
In summary, Interactive images are not only more effective pieces of content, as they enable your viewer to perform helpful tasks in-video, but they also promote audience engagement. This sort of “form meets function” solution allows you to visually enhance your content while simultaneously accomplishing the goal of keeping viewer attention. Now that you know what we’re working with, let’s see how interactive images are being used around the world.
As you can see, there’s no shortage of powerful ways to use interactive images. Now that you know how to use them, it’s time to put one into action!
Truth be told, you’d have a hard time finding an organization that couldn’t benefit from interactive images. See for yourself:
And that’s only scratching the surface. The real magic of interactivity happens when you’re in the driver's seat. Lets see what happens when you add your first interactive image to your video.
Adding an image to Mindstamp is easy. You can choose to search your phone or computer for a file to upload, drop an image URL, or select a previously used image from your image library.
The sky's the limit: take your viewers on an in-video adventure with interactive images
Once you add an interactive image to your video, you’ll be prompted with a number of helpful configuration options. First, you’ll be able to choose the placement and size of your image. You can even check the “Use Snapping” or “Show Grid” options to help with symmetry and evenness. To make sure your image is exactly where you want it, adjust the rotation angle for that perfect fit.
You’ll also have the ability to label the image. You can choose to show or hide a given label, but we always recommend adding one, as it helps maintain accuracy in the Reporting and Analytics (ie - user clicked “Airplane” instead of user clicked “image”).
Now that you’ve decided on a label, you can figure out whether or not you want to pause the experience as soon as the image shows up. You can pause the video for a preset 5, 10, 30, or 60 seconds, or even require the viewer to click on the image before the experience continues. Pausing the video for an image is a great way to both draw attention towards the content, and direct viewers to get involved with the video. With the bulk of the configurations done at this point, you can move on to choose exactly how long the interactive image stays on screen.
Finally, the click action! This is the heart of interactivity. Whatever you choose to happen here will take effect as soon as your viewer clicks or taps on the image you selected. Happy innovating!
- The Mindstamp Team
