How to Create A Video with Dynamic Personalized Navigation
Gone are the days where your viewers have to watch a 20-minute video for only 2 minutes of content that actually appeals to their needs. With dynamic personalized navigation viewers can receive a customized video watching experience based on the content they are most interested in seeing.
Dynamic videos can be tailored based on data input from the viewer. Whether the data is collected through the viewer's actions in the video or variables that collect information about the viewer, the data is used to help make the video more relevant for the viewer and make the experience more impactful. By including this dynamic feature in your videos, you’re able to let the viewer decide what they want to watch next by either clicking a button/hotspot or even answering a question directly from within the video.
This feature takes personalization to the next level by allowing viewers to have a personalized video based on their wants and needs, while also creating an interactive and engaging experience for each viewer. With 80% of consumers being more inclined to do business with a company if it offers a customized experience, companies should create user-guided interactive videos to ensure that videos meet all of their customer’s needs.
Mindstamp is an interactive video platform that offers a couple of ways for viewers to easily navigate through your existing marketing, sales, or training videos. Both of the following ways require the viewer to interact by making a decision. This data is then used to guide them to either a different point in the video or an entirely new video based on their preference. Viewers love to choose their own viewing experience, and Mindstamp makes it easy for them to play an active role in video navigation. Let’s find out how.
The following steps explain how to create a viewer-navigable dynamic video experience Mindstamp’s button or hotspot feature:
To start adding interactive features to your videos, upload or link your existing video to Mindstamp’s interactive video platform. Check out this tutorial for more information on how to upload your video to Mindstamp.
Click ‘Add Button’ or ‘Add Hotspot’ from the bottom menu and enter your label text, such as “Learn More About Marketing” or “Learn More About Sales.”
Decide if you want to pause the video when the button or hotspot shows — If so, check the ‘Pause for button’ or ‘Pause for hotspot’ option and select how long your video will remain paused.
Under ‘Click Action,’ select ‘Change Time.’ Then change the ‘Time To Switch To’ based on where in the video you want the viewer to go.
If you want the viewer to be taken to a different video entirely, under ‘Click Action’ select ‘Switch Video’ and change the ‘Video To Switch To’ option to another video you have already uploaded to Mindstamp.
The following steps explain how to create a viewer-navigable dynamic video experience Mindstamp’s question feature:
To start adding interactive features to your videos, upload or link your existing video to Mindstamp’s interactive video platform.
Click ‘Add Question’ from the button menu and decide which type of question you want to use. Multiple choice questions will most likely be your best option since it allows you to give the viewers different options.
Enter in your prompt to collect information from the viewer that decides what time in the video they’ll be navigated to. For this example, we’ll use “Are you interested in learning more about marketing or sales?”.
Under the ‘Answers’ section, type in the different areas of the video that the viewer can navigate based on their answers.
Change the ‘Answer Action’ to ‘Change Time’. Then change the ‘Action Value’ to the time in the video that you want the viewer to be taken to based on that selected answer.
If you want the viewer to be taken to a different video entirely, under ‘Answer Action’ select ‘Switch Video’ and change the ‘Action Value’ to another video you have already uploaded to Mindstamp.
For each of the answers, repeat step 5 or 6.
Set the ‘Correct Answer’ setting to ‘No Correct Answer’ that way regardless of which answer the user selects they are navigated to a different portion of the video or a new video entirely. Be sure to select ‘Save’ once you have everything set up properly.
By implementing either of the Mindstamp dynamic features above to your existing videos, you can create dynamic personalized navigation based on how your viewers interact with your video. This interaction gives you the ability to provide viewers with a more engaging experience that ultimately drives action based on their desires or needs.
Letting viewers choose the content and direction of their viewing experience is one of the top 10 Best Practices for Interactive Video in 2021— To see the remaining best practices and learn more tips on creating successful interactive videos, visit The 10 Best Practices for Interactive Video in 2021 or start your 14-day free trial with Mindstamp’s interactive video platform to see these video best practices in action.