One of the simplest ways to create dynamic, customized experiences is to use conditional logic. With conditional logic, you are setting up a process that changes the viewer’s experience based on actions they’ve taken and the information you’ve gathered from your viewers throughout the video—Different content can be displayed (or not displayed) based on this input.
With Mindstamp, you can easily add conditional logic to any existing video so you can create a truly customized and personalized video that drives action. One of the top 10 interactive video best practices is to incorporate a ‘Try it Again’ button in your video using conditional logic to drive home key points for your viewers. After providing your viewers an option to choose which content they’d like to see, your viewers can click the “Try it Again” button that jumps them back to restart the process again where they can choose a different option to explore other sets of content.
In this example, we’ll create a video that asks viewers if they are interested in learning more about interactive videos for “marketing” or “sales” purposes. In this example, let’s say (IF) they choose marketing, (THEN) they will be taken to the marketing part of the video. Then we’ll also offer a “Try it Again!” CTA in the top corner, in case they want to go back and learn about interactive videos for sales too.
Let’s take a look at how to set this form of conditional logic in Mindstamp:
1. Upload or link your existing video to Mindstamp's interactive video platform. Check out this tutorial for more information on how to upload your video to Mindstamp.
2. You’ll first want to create dynamic personalized navigation (a form of conditional logic) that includes adding two buttons at the beginning of your video that sends viewers to different sections of the video when clicked.
3. Once you have your dynamic navigation in place, the next step is to add the “Try It Again” button. Navigate to the time in the video where you want to add the “Try It Again” button and click ‘Add Button’.
4. Fill in the ‘Button Content’ as “Try it again!”
5. Change the ‘Click Action’ to “Change Time” and the ‘Time To Switch To” to 0 seconds— This will navigate the viewer back to the beginning of the video where you provided different content options so they can select another topic/direction.
By including this feature, viewers will have the opportunity to explore different parts of your video based on their varying interests. You can dramatically increase viewer engagement through this trick as they continue to explore the different content your video offers.
Let’s see the “Try It Again” Conditional Logic tip in action:
“Try It Again” Conditional Logic is one of the Top 10 Best Practices for Interactive Video in 2021— To see the remaining best practices and learn more tips on creating successful interactive videos, visit “The Top 10 Best Practices for Interactive Video in 2021” or start your 14-day free trial with Mindstamp’s interactive video platform to see these video best practices in action.
