Gaining new subscribers is an essential step for anyone looking to build long-term relationships with their customers. Videos are the most popular form of content on the internet today. So it's no wonder that they can make a big impact on your audience. A custom subscribe button in your videos is a great way to get viewers to take action and keep them engaged.
With subscribe buttons, you can maximize your content's impact, convert more leads, and increase sales over time, even if viewers aren't ready to buy yet.
Engaging your viewers at the right time is crucial, and interactive videos are an excellent way to do that. Interactive videos generate 66% more engagement and 44% longer viewing time, making them a valuable asset for your next marketing campaign.
Mindstamp’s Interactive Video platform allows you to add interactive elements to existing videos and gives you the opportunity to add call-to-action buttons to your videos quickly.
Let’s jump into exactly how you can add a subscribe button to your interactive video!
First, upload or link your video to Mindstamp. Check out this tutorial for more information on how to upload your video to Mindstamp.
Next, click on 'Add Button' You can change the length of time the button appears on the screen. By default, it appears for five seconds.
Then, add the text of your subscribe button to match your goal. E.g. - ‘Subscribe to Newsletter’ or ‘Keep Me Updated.’
Finally, link the button to a web page or form, or prompt for their email address using Collect Feedback. Once you've set up data integrations, you can directly import the data collected into your CRM platform to facilitate future relationship-building opportunities.
If you’re looking to customize your subscribe button even further, Mindstamp offers you the ability to design certain elements of your buttons including text, background, and border color. This is a great way to include your company’s branding into the interactive elements of your video. Here’s how you can take advantage of this feature.
It’s just that simple. You can now use the same video you had on your website, landing page, or blog to drive leads.