How can I add a YouTube subscribe button to my video?
Add a subscribe button inside your Mindstamp video that opens your YouTube channel, then see who clicks it. The same steps work for newsletters.
Short answer
Add a Button at the moment you ask viewers to subscribe, set its Click Action to Open Link, and paste your YouTube channel link with ?sub_confirmation=1 at the end. YouTube then asks the viewer to confirm the subscription. Mindstamp records every click on the button.
How to do it
- Copy your channel link from YouTube, for example https://www.youtube.com/@yourchannel.
- Add ?sub_confirmation=1 to the end, so the link reads https://www.youtube.com/@yourchannel?sub_confirmation=1.
- In Mindstamp, select Interactions, move the playhead to the moment you ask viewers to subscribe, and click Button.
- Type Button text such as “Subscribe on YouTube”.
- Set the Click Action to Open Link and paste the link into Website Link.
- Set Show and Hide so the button stays on screen long enough to read and click, then save.
- Open the share link in a private browser window, click the button, and check that YouTube asks you to subscribe. Then find the click under Reporting.

What the viewer sees
The video pauses and YouTube opens in a new tab. If the viewer is not signed in to YouTube, YouTube asks them to sign in first. When they come back to the video tab, they can press play to continue.
Mindstamp tracks the click, not the subscription
Your Mindstamp reports show who clicked the button and when. YouTube Studio shows who actually subscribed. Compare the two to see how many clicks turn into subscribers.
Use a hotspot or image instead
If your video already shows a subscribe graphic, place a hotspot over it with the same Open Link action. You can also add a YouTube logo as a clickable image.
The button works where you share the Mindstamp video
Mindstamp buttons live in the Mindstamp player. Share the video by its Mindstamp link or embed it on your site. If you upload the video file to YouTube, Instagram or TikTok, the buttons do not go with it. A video you already host on YouTube can be the source for a Mindstamp video, so you can add buttons without uploading it again.
A subscribe button inside YouTube’s own player can only come from YouTube’s tools, such as the video watermark in YouTube Studio.
Subscribe buttons for other services
The same steps work for a newsletter, a podcast or a membership. Point Open Link to the signup page. To collect the email inside the video instead, use Lead Capture and send the data to your email tool with an integration.
Go further
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Still need an answer?
Send the video link and what you see, and the Mindstamp team will help.