Using video as a communication tool is becoming increasingly popular. In fact, 81% of businesses use video as an effective part of their marketing strategies. With so many businesses using video, what’s the best way to grab your viewers’ attention?
While adding interactivity to your videos using Mindstamp’s interactive video platform is an excellent way to keep your viewers’ engaged, using the autoplay function for your interactive videos is an effective way to grab their attention from the start.
Let’s dive deeper:
With autoplay, a video is automatically played without the user having to click on the play button.
Due to the overwhelming amount of digital content available in the current digital space, ensuring your video is viewed can be challenging. It is becoming increasingly common for videos to be paired with autoplay as it prompts the audience to watch the video without any action on their part. This focus-grabbing benefit of autoplay comes in handy when looking to captivate your audience in a matter of seconds.
You can easily enable autoplay on your Mindstamp interactive videos. It’s important to note that autoplay in Mindstamp settings can be subject to unique browser settings and will not work on Apple iPhones. Mindstamp autoplay videos will also start with the sound muted, but can easily be unmuted by viewers via controls.
Step 1: First, login to your Mindstamp portal. Click “Videos” in the top menu. Then find and click your video and click “Open Video.”
Step 2: To share a video with autoplay, you need to first publish your Mindstamp video (this is a must!), so make sure your video is finished before starting these steps. To publish your video click ‘Publish’ on the right-hand side of the video editing screen.
Step 3: After publishing, click on the “Share button” on the right hand side of the video editing screen to access your video share settings.
Step 4: Next, check the box “Use Autoplay” located at the top. This will add the necessary information at the end of your share link to signify that the video will autoplay when displayed.
Here's a quick video of each step on how to enable autoplay in Mindstamp:
Keep these best practices in mind when you are setting up your videos to have autoplay, and most importantly remember to keep your viewers' interests in mind.
Mindstamp has a whole bunch of interactive features, including hotspots, personalization, questions, dynamic navigation, and more, to help increase the ROI of your videos. Learn how to make your content more engaging and interactive by scheduling a demo with one of our Mindstamp experts. Ready to try for yourself? Sign up for Mindstamp or begin your free-trial today!
