Every time a Mindstamp video is played, a detailed report is generated showing exactly how the viewer engaged with your video. This report includes information such as time watched, viewer interactions, captured information, and more. There are various reports available depending on how you’d like to view the data including video and viewer reports and question summaries. Video reports allow you to see all plays and aggregate data for a specific video while viewer reports give you a breakdown for a specific viewer.
For step-by-step instructions on how to download data, visit: https://mindstamp.io/help/how-to-gather-data-from-videos-to-determine-future-messaging
Once you’ve downloaded the report, you can then utilize that data so that you can make data-driven decisions, such as how long your videos should be based on completion rates. Using data, you can ensure your future nurturing outreach efforts are even more personalized and segmented. Gathering information about your audience to determine future messaging is one of Mindstamp’s 10 Best Practices for Interactive Video Success.
Benefits of using video to gather information:
If you’d like to do even more with your data, Mindstamp offers Webhooks in our Core plan and a comprehensive API in our Enterprise plan that allows you to programmatically extract, report on and trigger off data based on your specific needs. You can also sync and share the data between various CRM integrations such as HubSpot, Zapier, Constant Contact, and more. By integrating your data from Mindstamp with these CRM integrations, you can leverage your insights to provide a more effective and targeted marketing strategy.