Direct attention
Mark the exact control, hazard, or detail on the frame.
Direct attention
Draw on the video itself.
Circle, highlight, or point to part of the frame so viewers know where to look.
What it does
Point at the thing you are talking about
A mark on the frame gives viewers a precise visual reference.
Persist or fade
Keep an annotation on screen while it is relevant, then let it go.
Source stays unchanged
Annotations sit on top of the existing recording. The source file stays unchanged.
In practice
Where annotation helps
Dense screens, complex equipment, and detailed visuals.
- Software walkthroughs with a busy interface
- Equipment training where the control is small
- Analysis of charts, footage, or artwork
What gets reported
Every viewer is reported
Every interaction on the timeline is recorded against the viewer who used it.
Standard video analytics
412 plays
A play count does not tell you who watched, or what they did at this moment in the video.
Viewer report · Drawing412 viewers
- R. Alvarez
- Watched 100% · answered 3 of 3 questions
- J. Lee
- Watched 71% · clicked View pricing at 2:10
- M. Okafor
- Stopped at 1:24
+ 409 more viewers
Related
What teams add next
These combine on one timeline. Most videos use three or four together.
Open images
Open a full image over the video when the frame is too small to carry a diagram, chart, or document.
Voice clips
Drop recorded audio onto the timeline to explain, correct, or localize without re-recording the video.
Branding
Control colors, logo, and player styling so the interactive experience matches your product.
Calendar embedding
Open a Calendly or HubSpot calendar as an interaction, so the meeting is taken at the moment the buyer decides.
Capture leads
Ask for contact details before the video starts, at a chosen moment, or after a specific interaction. The viewer stays on the video page.
Certificates
Generate a certificate when a viewer completes the video and meets its passing score.
Questions
What teams ask about drawing
Is this the same as drawing responses?
No. This is you annotating the video; drawing responses are the viewer drawing their answer.
Do I need to re-render the video?
No. Annotations sit on top of the existing file.
Try it on one video
Annotate one walkthrough
Circle a hard-to-find button and measure the change in support questions.