1. Review
What matters most in your morning?
Review the situation before the video pauses.
Marketing example
4. Develop Compelling Hooks and Retention-Focused Narratives
What matters most in your morning?
How it was built
The viewer's choice controls the route
Mindstamp saves selected route, opens the matching scene, and keeps the response in the session recap.
- Buttons
- Video branching
- Viewer variables
What it does
Let the viewer choose the problem the opening should address.
The brewer and campaign are fictional. The example does not predict retention or sales lift.
Inside the experience
What the viewer does
The video gives each interaction a clear job in the route.
2. Choose
Select an answer
Choose I am short on time, My counter is crowded, or I dislike cleanup.
3. Follow
See the result
The video opens the matching scene and carries selected route into the recap.
What it reports
Each interaction is measured
- Viewer choice
- The report stores the answer selected in the decision scene.
- Result route
- The session shows which result scene opened after the choice.
- Selected Route
- The recap keeps the saved value with the viewer session.
More examples
See what else is possible
Each related page contains a published example you can use.
Marketing
Choose your own journey
A branching story. Each choice the viewer makes changes the next scene.
Watch →Recruiting
Career recruiting
A Swiss recruiting firm lets candidates explore different career paths, then leave their details.
Watch →Entertainment
Choose-your-own-adventure film
An interactive horror film by The Count’s Den. Viewers choose what happens next.
Watch →Build one like it
Start from a video you already have
The interactions were added on top of an existing recording.