1. Review
Define a Valid Video Test
You want to test CTA wording at the end of one video. Which design supports a useful comparison?
Marketing example
Define a focused test for end-screen CTA copy.
Google Optimize is no longer the operating path, but the experiment design problem remains. Define a clean CTA test.
How it was built
The viewer's choice controls the route
Mindstamp saves experiment design, opens the matching scene, and keeps the response in the session recap.
- Buttons
- Video branching
- Viewer variables
What it does
Choose the design that changes one element and measures the stated action.
Google Optimize is retired. The scenario describes experiment design only and does not operate an external testing platform.
Inside the experience
What the viewer does
The video gives each interaction a clear job in the route.
2. Choose
Select an answer
Choose Same audience, one CTA copy change, declared click outcome, Different audiences and different videos, or Choose the winner by view count.
3. Follow
See the result
The video opens the matching scene and carries experiment design into the recap.
What it reports
Each interaction is measured
- Viewer choice
- The report stores the answer selected in the decision scene.
- Result route
- The session shows which result scene opened after the choice.
- Experiment Design
- The recap keeps the saved value with the viewer session.
More examples
See what else is possible
Each related page contains a published example you can use.
Marketing
Choose the next trail step
After a water test, choose waterproof construction, trail fit, or a rock-grip test.
Watch →Marketing
Landing page intent split
Choose fewer payroll errors, faster setup, or a team comparison and see the message that matches that intent.
Watch →Marketing
Product tour CTA stack
Choose a setup guide, a tailored demo, or a trial checklist at the end of a fictional product tour.
Watch →Build one like it
Start from a video you already have
The interactions were added on top of an existing recording.