1. Watch
Finish the water test
The video earns the next click with a complete product proof point.
Marketing example
A product video with three useful next steps.
After a water test, choose waterproof construction, trail fit, or a rock-grip test.
How it was built
The call to action continues the product story
Each button opens another part of the demonstration and stores the topic that earned the click.
- Buttons
- Video branching
- Viewer variables
What it does
The viewer reaches a clear decision point after seeing a fictional trail-shoe test.
Instead of one generic link, the video offers three content paths tied to common product questions.
Inside the experience
What the viewer does
The video gives each interaction a clear job in the route.
2. Choose
Select the next detail
Three buttons offer construction, fit, or grip content.
3. Continue
Open the selected scene
The video jumps to the requested detail and records the CTA choice.
What it reports
Each interaction is measured
- CTA selected
- The report identifies the product detail the viewer requested.
- Branch viewed
- The view record shows the scene that followed the click.
- Replay available
- The viewer can return and test another CTA route.
More examples
See what else is possible
Each related page contains a published example you can use.
Marketing
Choose your own journey
A branching story. Each choice the viewer makes changes the next scene.
Watch →Recruiting
Career recruiting
A Swiss recruiting firm lets candidates explore different career paths, then leave their details.
Watch →Entertainment
Choose-your-own-adventure film
An interactive horror film by The Count’s Den. Viewers choose what happens next.
Watch →Build one like it
Start from a video you already have
The interactions were added on top of an existing recording.