Events example
State fair event marketing.
The Arizona State Fair promotes its event with a branching video and clickable hotspots.
How it was built
Three interactions, one recording
Each interaction sits on the timeline of an ordinary video. The source recording stays unchanged.
- Hotspots
- Video branching
- Buttons
What it does
Interactive video is also an excellent tool for Marketing! Check out how the Arizona State Fair used Mindstamp to promote their upcoming event with a branching experience here. Please note -this is only a sample of the Arizona State Fair experience; while the first branched video will load, subsequent branches may not.
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What it reports
Each interaction is measured
- Every choice recorded
- The report connects each branch path to its viewer.
- Answers per viewer
- What they responded, attached to the interaction and its timecode.
- Actions attributed
- The click, booking, or purchase tied to the moment that caused it.
More examples
See what else is possible
Each related page contains a published example you can use.
Training
Branching safety training
See how Dräger uses hotspots, branching, and downloads to let viewers explore hydrogen detection solutions in one interactive video.
Watch →Recruiting
Career recruiting
A Swiss recruiting firm lets candidates explore different career paths, then leave their details.
Watch →Entertainment
Choose-your-own-adventure film
An interactive horror film by The Count’s Den. Viewers choose what happens next.
Watch →Build one like it
Start from a video you already have
The interactions were added on top of an existing recording.