1. Review
What is the customer retention rate?
Review the situation before the video pauses.
Training example
Check a customer-retention calculation.
Try the customer retention formula check example. What is the customer retention rate?
How it was built
The viewer's choice controls the route
Mindstamp saves selected route, opens the matching scene, and keeps the response in the session recap.
- Buttons
- Video branching
- Viewer variables
What it does
Check the customer-retention calculation for one declared period.
All figures are illustrative and do not represent a business benchmark.
Inside the experience
What the viewer does
The video gives each interaction a clear job in the route.
2. Choose
Select an answer
Choose 80%, 105%, or 25%.
3. Follow
See the result
The video opens the matching scene and carries selected route into the recap.
What it reports
Each interaction is measured
- Viewer choice
- The report stores the answer selected in the decision scene.
- Result route
- The session shows which result scene opened after the choice.
- Selected Route
- The recap keeps the saved value with the viewer session.
More examples
See what else is possible
Each related page contains a published example you can use.
Training
Branching safety training
See how Dräger uses hotspots, branching, and downloads to let viewers explore hydrogen detection solutions in one interactive video.
Watch →Recruiting
Career recruiting
A Swiss recruiting firm lets candidates explore different career paths, then leave their details.
Watch →Entertainment
Choose-your-own-adventure film
An interactive horror film by The Count’s Den. Viewers choose what happens next.
Watch →Build one like it
Start from a video you already have
The interactions were added on top of an existing recording.