1. Tour
Finish the product overview
The viewer reaches the CTA after the video has shown the core workflow.
Marketing example
A product tour with three clear calls to action.
Choose a setup guide, a tailored demo, or a trial checklist at the end of a fictional product tour.
How it was built
Each CTA promises a different next step
Three buttons save the selected action and open a preview that matches the label before the recap.
- Buttons
- Video branching
- Viewer variables
What it does
The product tour does not end with one broad button. It offers documentation, a sales conversation, and a trial route.
Each branch confirms what the viewer selected, which makes the CTA click useful in follow-up reports.
Inside the experience
What the viewer does
The video gives each interaction a clear job in the route.
2. Choose
Select the next step
Buttons offer a guide, a tailored demo, or a trial checklist.
3. Confirm
Open the promised content
The next scene matches the CTA label and saves the selected path.
What it reports
Each interaction is measured
- CTA selected
- The report stores which next step the viewer requested.
- Result route
- The view record shows the matching preview scene.
- Replay available
- The viewer can return and compare another next step.
More examples
See what else is possible
Each related page contains a published example you can use.
Marketing
Choose your own journey
A branching story. Each choice the viewer makes changes the next scene.
Watch →Recruiting
Career recruiting
A Swiss recruiting firm lets candidates explore different career paths, then leave their details.
Watch →Entertainment
Choose-your-own-adventure film
An interactive horror film by The Count’s Den. Viewers choose what happens next.
Watch →Build one like it
Start from a video you already have
The interactions were added on top of an existing recording.