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Marketing example

4. Route viewers by pain point or intent

Choose the payroll problem that brought you here. The sales letter will open the matching proof.

Press play and use the interactions in this published example.

Read the related guide

4.9/5Capterra

How it was built

The viewer's choice controls the route

Mindstamp saves selected path and path summary, opens the matching scene, and keeps the response in the session recap.

  • Buttons
  • Video branching
  • Viewer variables

What it does

The selected pain point controls the demo scene and next action.

The payroll product, figures, and proof are fictional. No lead is created and no sales result is claimed.

Inside the experience

What the viewer does

The video gives each interaction a clear job in the route.

1. Review

Which payroll problem matters most?

Review the situation before the video pauses.

2. Choose

Select an answer

Choose Too many corrections, Slow approvals, or Multi-state setup.

3. Follow

See the result

The video opens the matching scene and carries selected path and path summary into the recap.

What it reports

Each interaction is measured

Viewer choice
The report stores the answer selected in the decision scene.
Result route
The session shows which result scene opened after the choice.
Selected Path and Path Summary
The recap keeps the saved value with the viewer session.

Build one like it

Start from a video you already have

The interactions were added on top of an existing recording.