1. Review
What was the customer retention rate?
Review the situation before the video pauses.
Marketing example
Putting the Formula into Action
What was the customer retention rate?
How it was built
The viewer's choice controls the route
Mindstamp saves selected route, opens the matching scene, and keeps the response in the session recap.
- Questions
- Video branching
- Viewer variables
What it does
Calculate retention for one declared annual period.
All figures are illustrative and do not set an industry benchmark.
Inside the experience
What the viewer does
The video gives each interaction a clear job in the route.
2. Choose
Select an answer
Choose 80%, 95%, or 15%.
3. Follow
See the result
The video opens the matching scene and carries selected route into the recap.
What it reports
Each interaction is measured
- Viewer choice
- The report stores the answer selected in the decision scene.
- Result route
- The session shows which result scene opened after the choice.
- Selected Route
- The recap keeps the saved value with the viewer session.
More examples
See what else is possible
Each related page contains a published example you can use.
Marketing
Choose your own journey
A branching story. Each choice the viewer makes changes the next scene.
Watch →Marketing
Lead capture
Collect a viewer’s name, email, phone number, or custom ID before the video or at a point you choose.
Watch →Automotive
Electric Vehicle Discovery
Answer five lifestyle questions, then explore a Lexus hybrid, plug-in hybrid, or all-electric vehicle path.
Watch →Build one like it
Start from a video you already have
The interactions were added on top of an existing recording.