1. Review
What did the viewer just finish?
Review the situation before the video pauses.
Marketing example
Match the final CTA to the task the viewer completed.
Choose the CTA that matches the task the viewer just completed.
How it was built
The viewer's choice controls the route
Mindstamp saves selected route, opens the matching scene, and keeps the response in the session recap.
- Buttons
- Video branching
- Viewer variables
What it does
Match the final CTA to the viewer’s completed task.
The example shows simulated end states. It does not place a call, start an email, open a scheduler automatically, or change a live project.
Inside the experience
What the viewer does
The video gives each interaction a clear job in the route.
2. Choose
Select an answer
Choose A scored assessment, A guided product tour, or A support explanation.
3. Follow
See the result
The video opens the matching scene and carries selected route into the recap.
What it reports
Each interaction is measured
- Viewer choice
- The report stores the answer selected in the decision scene.
- Result route
- The session shows which result scene opened after the choice.
- Selected Route
- The recap keeps the saved value with the viewer session.
More examples
See what else is possible
Each related page contains a published example you can use.
Marketing
Choose the next trail step
After a water test, choose waterproof construction, trail fit, or a rock-grip test.
Watch →Marketing
Landing page intent split
Choose fewer payroll errors, faster setup, or a team comparison and see the message that matches that intent.
Watch →Marketing
Product tour CTA stack
Choose a setup guide, a tailored demo, or a trial checklist at the end of a fictional product tour.
Watch →Build one like it
Start from a video you already have
The interactions were added on top of an existing recording.