1. Review
Diagnose the Content Signal
A guide gets many visits, but readers do not reach its setup instructions. Which signal should the team inspect first?
Marketing example
Choose the metric that locates the drop.
Start with the question, then choose the metric. Diagnose this content path.
How it was built
A choice controls the next scene
Native buttons save the content signal and open the matching result. The recap displays the saved response.
- Buttons
- Video branching
- Viewer variables
What it does
Pick the signal that can locate the drop before the setup instructions.
The values are illustrative and do not establish causation.
Inside the experience
What the viewer does
The video gives each interaction a clear job in the route.
2. Choose
Select an answer
Choose Scroll and section dwell, Total impressions, or Follower count.
3. Follow
Open the result
The video opens the matching route and carries the content signal into the recap.
What it reports
Each interaction is measured
- Viewer choice
- The report stores the answer selected in the decision scene.
- Result route
- The session shows which result scene opened after the choice.
- Content Signal
- The recap keeps the saved value with the viewer session.
More examples
See what else is possible
Each related page contains a published example you can use.
Marketing
Choose your own journey
A branching story. Each choice the viewer makes changes the next scene.
Watch →Recruiting
Career recruiting
A Swiss recruiting firm lets candidates explore different career paths, then leave their details.
Watch →Entertainment
Choose-your-own-adventure film
An interactive horror film by The Count’s Den. Viewers choose what happens next.
Watch →Build one like it
Start from a video you already have
The interactions were added on top of an existing recording.